As the largest social media platform out there, Facebook is a goldmine of potential construction clients. By sharing valuable information, spending time with your target market, and honing your advertising skills, you can attract more of those clients to your firm. Become a Valuable Resource To stand out in your would-be clients’ cluttered Facebook timelines, […]
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Even if you understand the value of getting to know your target customers, fleshing out detailed customer personas isn’t always easy. Following a clear-cut process helps you turn your data into insightful customer profiles. Gather existing data – Start learning about your ideal clients by collecting data on your existing clients and leads. Look for
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Search engine optimization has changed a lot in just the last 10 years, and if your construction company hasn’t kept up, you’re losing business. Stay ahead of the curve, though, and you’ll win the clients your competition is leaving behind. Content Quality Matters More In the past, posting short, computer-generated articles stuffed with keywords was
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Linkbuilding has been an important part of website promotion since the inception of the Internet. As old-school as it might sound, though, with the right approach, it’s just as useful now as it was years ago. Links Get You Found The links pointing to your site are still a major ranking factor in most search
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Facebook ads might be a relatively cheap way to reach your ideal construction clients, but running a campaign is still an investment of time and money. By A/B testing your ads, you’ll get clear data showing you which ads are worth investing more in and which are best deleted. Running Ads That Meet Your Goals
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Twitter might not be the most popular social media platform, but with more than 300 million users, it still holds a lot of potential for connecting you with new construction clients. By enabling Twitter Cards, you’ll have more space to show your followers you have what they’re looking for. Make Your Tweets Intriguing While Twitter
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The first impression your would-be readers get of your blog posts comes from your titles. Settle for bland, ambiguous titles and you’ll struggle to grow your readership. Invest some time into crafting descriptive, attention-grabbing ones, though, and you can win readers who turn into loyal clients. The Right Kind of Attention When reading online, people
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When your potential clients are looking for a construction company, facts and data aren’t the only things they consider. How they feel about your company also matters. By appealing to emotion, you can create an immediate connection with new prospects that makes them easier to convert to clients. Build Positive Associations Shock and anger might
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If writing blog posts sounds like a chore, vlogging can give you a more efficient and enjoyable way to get the word out about your construction company. Vlogging, or video blogging, helps you build a stronger connection with your target audience while also reaching new potential clients. Build Relationships That Attract Warm Leads The sense
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Building a brand isn’t something you can do overnight. If you want to give your target prospects a clear idea of what your construction company stands for, you’ll need to keep your brand in front of them year-round. Earn Top of Mind Awareness Memorability is one of the most valuable benefits a strong brand identity
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