There are exceptions to every rule but many believe there are innate differences between most men and most women. One pandemic-quarantined man bemoaned, “If I have to talk about my feelings with my wife one more time, I may kill myself.”
Construction contractors are diverse men and women of every cultural and educational background but there’s one thing they all need to do: Construction contractors should build relationships in the construction industry.
When construction contractors focus on relationship-building, it doesn’t necessarily mean they’re sharing their feelings. It means they’re creating a positive customer experience. Engaged, satisfied customers can lead to more work, more business connections, and more money.
Successful Construction Contractors Build Positive Customer Experiences With Every Touch
Relationship-building is just as important as building houses and infrastructure. Your website, project sites, cellphone conversations, even your leave-a-message message “touch” potential clients.
Here are some relationship-building tips for construction contractors that strategize for industry success:
Open, Responsive Lines of Communication
How many lines of communication do you have? Does someone have to blow dust off a laptop to discover you have online requests for information? Is your cellphone mailbox full?
There shouldn’t be any dead-ends in your lines of communication. Lines of communication include:
- Cellphone calling
- Cellphone texting/messaging
- Snail mail
- Your business website
And every line of communication should be open and responsive.
Say What You Mean; Mean What You Say
Probably the best advertisement for your business is a reputation for honesty. It’s sometimes called “transparency.” If you can’t answer a client’s questions now, let them know when you will respond. And do it.
Construction contractors that lowball bids and then try to make it up mid-project get the kind of reputation you don’t want. The same goes for promising quality and delivering shoddy work.
Being honest – transparent – should be the easiest thing to be for most companies. If not, they won’t survive beyond this generation of buyers and builders.
Customer Satisfaction Is Key
If you’re about to enter a relationship with a customer you are 99% sure isn’t going to be happy no matter what you do, walk away. Just one disappointed client can put some big chips in the goodwill you’ve worked so hard to build.
Put Technology to Work for You
You can work faster and smarter when you use technology. Construction Monitor has business development technology for relationship building and lead generation. Don’t delay. Communicate with us today.