Can Permit Data Help Your Roofing Business?

As soon as the words, “coronavirus” were spoken, the roofing industry rushed to the forefront of the pandemic with two additional words: “essential business.” Roofing companies like GAF immediately began online-sharing to educate people on best practices; the new best industry practices for job site safety.

The roofing industry decided waiting for a hailstorm to hit wasn’t enough of a marketing plan. Established construction industry companies say using permit data is an essential construction business practice.

U.S. Economic Forecasts Developed Using Permit Data

The latest residential construction statistics was released on June 17, 2020. For some of us, it was as eagerly awaited as the Pantone Color of the Year.  

But smart construction industry-related businesses didn’t need it because they were already using permit data to make economic decisions closer to home. They knew what many of their competitors needed to know: The time to prepare for more work was the day work started evaporating.

How Using Permit Data Makes a Difference

If someone in your area needs roofing products or services, you want to be the first to know. Instead of sifting through a slew of irrelevant information, you can target your city and your neighbors to quickly learn where the business potentials are. Construction Monitor updates real-time leads hourly, every day.

Using permit data, you can first target owners/builders to see what new building and renovation building permits have been initiated. It’s called a “powersearch.”

Here’s what you should act upon: If there’s construction beginning on one site in one area, other property owners are looking…and thinking. That neighborhood – that entire community – is your market.

We can help you learns the ins and outs of using permit data to rebuild your business this summer. Building permit information acts as an economic indicator for our entire country. It’s “big data” and it’s free. But it’s a lot of information to filter.

We take the raw data and refine it to work for you in order to save you money and time. You can have instant access to customized information and you can act upon it with a sense of urgency.

Contact Construction Monitor today. Our sales and support teams are eager to be a part of your success story.

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