Month: May 2020

4 Tips for Maintaining Relationships with Your Construction Suppliers

Your construction business depends on several factors for success. Four of them include: Diligence – Regulatory agencies and insurance claims are managed through documentation. Lawsuits are not uncommon to a construction business, and your documentation can make or break a litigation. Management – No one person needs to manage everything. But everything must be managed, …

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Construction Safety Tips for 2020

The COVID-19 pandemic will continue to pose cross-contamination and exposure risks for the construction industry (indeed, every industry) for potentially years to come. Construction supervisors and owner/operators will need to provide education that defines new workplace safety standards for the remainder of 2020. OSHA (Occupational Safety and Health Administration) has released its construction safety tips and …

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Using Building Permit Data in a Meaningful Way

It’s no secret: Building permit information is available free to the public. Construction industry company marketers sometimes say, “Why should I pay for something I can get for free?” A few months later, that same construction-industry marketer has utilized – you guessed it – none of that free building permit data. “It’s too hard to …

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What’s Missing from Your Construction Marketing Plan? Social Media

The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again. –Entrepreneur Your annual construction marketing plan flew out the window March 2020. But this is no time to keep your cards close to your chest. When the economy tanks, gamblers often win by rerouting money …

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Construction Marketing: Common Direct Mail Mistakes

The Internet has offered some of the best sources for advertising and marketing since sliced bread. Because of its incredible draw, some construction marketing managers have neglected display, local, and direct-mail promotions. Any solid marketing plan includes several types of marketing to reach customers and prospects. Construction-industry businesses tend to be area-focused, so local advertising and direct …

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How to Give Your Construction Marketing a Fresh Start

Everyone in our country has taken a hit by the COVID-19 epidemic. We hope you’ve not suffered personal losses of loved ones, but we know you’ve had some coronavirus-related economic setbacks. As of May 2020, construction marketing gained a new element: pandemic recovery. Construction Marketing Strategies If you began your recovery strategy in March, good job! Implementation begins …

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Businesses That Benefit From Construction Data

Construction Monitor increases the efficiency for thousands of companies across dozens of vertical markets nationwide. Yes, we generate information. But, wait…there’s more. The information is sorted for you into information-specific data analytics you need right now. The newer information targets locations you’re interested in developing. Historical construction data can shape your strategy for future business …

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Video Marketing Tips for Your Construction Business

Video marketing is becoming one of the main ways that organizations are communicating with customers. While many in the construction industry continue to avoid this viable marketing tool, your overall sales and promotion strategy should include some video capabilities.  Your first step is to hold a planning session and include at least one representative from …

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