Basic building permit reports are public information. Anyone can access them. It takes time – a great deal of time – to fine-tune the construction data your organization needs and can use.
By the time you have sorted trends, projections, new housing starts, renovation requests, historical data… You may be too tired to structure a marketing plan. And that’s the primary purpose of identifying construction data found in building permit reports: to give companies a competitive edge in any kind of economic environment.
Trends in the Cabinet Industry
The U.S. market for kitchen cabinets is estimated at $9.5 billion and estimated to reach $17.1 billion globally by 2021. The growth is being driven by “showpiece” kitchens for new housing starts. Age-in-place renovations for single-story homes should include easy-access cabinets with pull-out shelving and racks.
Building Permits Give You Acess to What, When, and Where
If your business is focused on selling cabinets for kitchens and baths, you should know your customer base. Also know this: Your customer base changes and in this fast-paced economy, 5-year plans are ridiculous. Savvy organizations access construction data monthly and weekly.
Large companies use local retailers to market their brand. If your cabinetry demographics are national, building permit reports can tell you which areas of the country need nurturing. Which areas of our country are building-boomers? Your retailers need up-to-date, local construction industry data to develop marketing campaigns.
Strong Foundations for Future Success
If you pride yourself on creation and artistry – you are a cabinet-maker – your customer base can be national as well. “I’ve got more business than I can handle,” may work for you today, but your granddaughter crafting alongside you may feel differently someday. Provide the local, state, and national building permit information she can evaluate and use when the time comes.
Local Contracts, Cabinetry Jobs
Even though most cabinet remodeling does not require building permits, knowing which areas are aging and prime for renovation is important to your business. Also, keep in mind as more homeowners need wifi ports and charging stations in kitchens, the need for business permits may change as the need for cabinetry/countertop electrical installations increases.
The construction industry depends on special trades and subcontractors, including your cabinet business. If you want the jobs, use construction data customized for your area and your company. Contact Construction Monitor.