Construction data can help make your website more relevant and informational to your most likely prospective clients. Research shows interested customers don’t linger long on sites where products and services are not specific to the customer’s needs or locale.
Effectively prioritizing the information on a website helps generate maximum exposure and amplify sales potential. Utilizing construction data from building permits provides the raw information to accurately aim website content and attract the most suitable prospects.
Target your marketing
Data from building permits offers the opportunity to more accurately match services on your website to specific demands and/or a particular season. For example, building permit data can indicate particular areas where renovations and remodels are trending upward this spring. This information gives you an edge by enabling you to synchronize the information on your site to the rising demand in that specific area.
Localize specific services
Construction data can also pinpoint particular areas where certain services are increasing in demand. With accurate data, you’re empowered to target the site accordingly by emphasizing closely related services and products.
A spike in recent permits issued for water damage recovery might indicate areas where a market for structural repair and rehab of flood damage also exists. Increases in permits for installation of high-efficiency HVAC (heating, ventilation, air conditioning) and/or high-tech insulation retrofits could be a sign of increasing concern about local energy costs or environmental issues.
Track your competitors
Information about who’s getting what kind of work—and where—can be derived from permit data. If you learn contractors and other companies providing services similar to yours are thriving in a particular geographic zone or income level, that’s information you can use. For example, you can use such data to adjust your website content appropriately as well as localize your sales outreach to the most promising locale.
Use construction data to effectively fine-tune your website content and engage potential customers in a targeted market. Contact the professionals at Construction Monitor for more information.