Using Data in Construction Bidding

Construction Bidding

Subcontractors use construction data to stay on top of area analytics. They want to know what companies are winning the most bids for new-builds and commercial or residential renovations. The subcontractor that sent you a basket of fruit over the holidays? That’s the company that made money with you last year and wants to partner with you this year.

If subcontractors are on top of their game, they expect you to be even better informed. You have construction projects to bid. A lot of people and other companies depend on you to win the bid. What kind of information do you need to make profitable bids that hit a home run with municipalities, project managers and investors?

Ways to Bid to Win Construction Projects

You need a good software program to help you make the best bids. The construction bidding software for 2020 garnering the most favorable reviews and recommendations* include:

  • Adoddle
  • B2W Estimate
  • Building Connected
  • CoConstruct
  • Contract Complete
  • e-Builder
  • HCSS Heavy Bid
  • HeadsUp iCPM
  • iSqFt for General Contractors
  • McCormick Estimating Software
  • Methvin
  • OmTrak
  • Pantera Tools
  • PAS Concepts
  • Pipeline Suite
  • PlanHub
  • Relatics
  • SmartBid Bid Management

“Bid first, know your competition and don’t chase every job.” –Borderstates.com

Staying profitable in a competitive bidding environment means you need to know as much as possible about your local market. Every week, the latest regional construction project bids ready to preview are listed. Armed with that info, decide which jobs you can bid for profit:

  1. Do your homework – Be able to speak to design details and their ROI.
  2. Know who the decision-makers are – Learn what they require to build confidence.
  3. Push your qualifications – Be straight-up about why your team can deliver better value, stay within the budget, and meet project timelines.
  4. Embrace technology.

When You Have Construction Projects to Bid, Technology Delivers

Your software can help, but nothing can give you a better edge than local, timely, relevant construction data. Contact Construction Monitor. When you win, we win.

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*Construction Monitor does not formally endorse nor recommended any project bid/management software.

Can Construction Data Help Your Swimming Pool Business?

If you search the Internet, you can find the information you need quickly. For example, there’s a report that details historic trends of the United States swimming pool industry through 2018. It’s obviously a very good report and it’s only slightly more than $750.

For one data report through 2018.

Remember 5-year plans? They were viable when time moved more slowly. Today, construction data and analytics need to move at lightning speed. You need to be able to make real-time decisions based on real-time construction information.

Here’s some statistical information, and it’s free: The economic growth we saw in 2019 spilled over into the swimming pool and spa industry. Through mid-2019, 60% of the top fifty pool-builders reported an increase in profits. Predicted growth in 2020 is less – 0.4% – and up again 1.5% for 2021.

This overall information is good to know. But before you begin your in-the-ground swimming pool marketing campaign in Duluth, Minnesota, you need more construction data.

U.S. Swimming Pool Businesses Need Local Construction Data

What’s going on in your country matters, but we know you need what’s going on in your:

  • State
  • County
  • City
  • Communities

It’s important to understand 2018 swimming pool industry trends – these are valuable analytics not to be ignored.

But the fact is, your peers in Los Angeles County have totally different analytics for 2018 and what’s going on there today has little to do with Duluth, Minnesota.

In L.A., if you own a tiny bungalow, you might have a pool. In Duluth, the demographics are different. The neighborhoods are different. The pricing structures are different if only because the dirt is different.

No one is digging in-ground pools in Duluth, Minnesota in February. In Duluth, you need construction data about new home and new community starts to get you ready for March/April 2020. 

Information is Your Lifeline

Fast access to construction data can keep you afloat. If you apply the necessary analytics to local information, your business can do more than survive; you can become a flagship in your area industry. As a Construction Monitor partner in information, you can quickly access municipal data.

When your swimming pool company is considering an expansion in Denver, Colorado, access licensed contractor databases and quickly learn which builders you want to woo and measure your competition.

Contact Construction Monitor to learn more about relevant, timely construction data for your swimming pool business.

Raising Garage Door Industry Revenues with Construction Data

garage door industry

Garage doors are like the keys to treasure chests. Inside a garage is a transportation system that keeps your customers working, kids going to school and music lessons or a tailgate-party machine. Garage doors can protect that classic car which only sees daylight occasionally. Or it could help protect the clutter everyone wants to hide.

It’s a garage door.

Using construction data, garage door manufacturers and sales/service and installation professionals keep an eye on their territories in the United States. If you’re competing with other garage door companies, you should too.

Construction Data Can Open Doors

The global Garage Door Opener market is valued at 1152.6 million US$ in 2020…expected to reach 1307.8 million US$ by the end of 2026, growing at a CAGR (compound annual growth rate) of 1.8%. kake.com

In 2019, garage doors and garage door openers saw an encouraging global industry “upswing.” (Yes, the puns are bad, but the news is great.) Trends, developments, revenue, and demand increased. What’s even better, the forecast through 2026 is looking very good.

This data is what construction industry professionals use to make business decisions. For example, the number of housing starts in your region for years 2014-2019 is historical information that can help you make strategic marketing decisions.

Based on economic predictors, what should you expect for the years 2020-2025? Is it even possible to predict that far ahead?

Construction data can show the number of remodeling building permits applied for in your city or county. It can also reveal what companies are getting the most work. These are industry partners with who you want to be aligned with in the future.

Geographic and Demographic-Specific Construction Data

It’s important to monitor global industry trends. You would be remiss if you didn’t study U.S. construction industry trends. But what’s most important is what’s going on where you live, where you work, and where your target market lives and works. You need comprehensive and local information.

We’ve got what you need to increase business and raise revenues and we encourage you to take advantage. Contact Construction Monitor to learn more about your construction industry niche.

Construction Data Will Strengthen Building Materials Industry

building materials industry

The first quarter of 2020 is seeing many industry ups and downs; that’s not unusual. Despite a very healthy economic trend nationally, there’s still an edge of uncertainty.

What has been somewhat anticipated for the construction industry is real: Standard & Poor reports U.S. housing starts are flat. Homeowner renovations are doing well but expected to slow between 1%-3%.

The building materials industry will see solid strength in some companies no matter what S&P predicts for 2020. Flying-By-The-Seat-Of-Our-Pants, Inc. will have to smarten-up quickly because when times are tough, the tough look to marketing and advertising for survival. This decade’s building materials sales are going to be driven by construction data.

Why We’re Seeing a Slowdown

Tariffs on Chinese imports continue to be the elephant in the room, and negotiators are considering rollbacks. But an increase in tariffs could definitely hit us where we live.

The cement industry is dealing with CO2 emission cuts, primarily in Europe but we know that what impacts the construction industry “over there” is a good predictor of what’s going to happen here. The good news for concrete materials is many states are increasing funding for aging roadway repairs.

Millennials are becoming more conservative about premium building materials (floors, interior design in baths/kitchens) and are opting for mid-range materials instead. 

John McManus in the January 6, 2020 issue of Builder magazine says building materials supplies are being influenced by “L” words:

  • Labor
  • Laws/regulations
  • Lending
  • Lots
  • Lumber/materials

How Applied Construction Data Builds Your Business

Before you begin tightening your belt and laying off employees, know that 2020-2021 will be a year for 1.5% growth in our industry. Any growth is good for business. That’s simply less growth than we’ve seen recently. 

You can use this slowdown to play catch-up or use this time to cultivate your marketing and sales strategy. Request:

  • Area-specific commercial, residential, solar construction leads
  • Detailed statistics
  • Geographic building permit data
  • Project reports
  • Real-time construction leads

…by calling 800-925-6085 or contact a data professional at Construction Monitor.

You have building materials, and we do too. Let us help you build your business this year and beyond.

How to Use Construction Data in Your Content Marketing Book

content marketing book

You won’t hear many construction industry professionals say, “I wrote the book on…” There aren’t that many books written about content marketing using construction data. There simply aren’t that many construction-industry books, period.

What is Construction Industry Content Marketing?

Content marketing is a strategic marketing approach…to drive profitable customer action. Content Marketing Institute

If it sounds to you as if content marketing is a fancy name for advertising, you’re right. Kind-of.

Advertising takes a direct approach. “Buy now.” “Visit our showroom.” And these words are used in billboards, television, radio, newspaper, direct mail, and other traditional advertising venues.

Content marketing is more subtle. Construction industry content marketing targets your specific customers (You sell lighting; you need to appeal to interior designers, homeowners and architects.).

You share information that appeals to these potential customers: “Why Direct Sunlight is More Popular Than Ever in Commercial Construction.”

It’s advertising, but you’re using the internet and social media as your billboards. This is truly the Information Age and consumers want to know more about…everything.

3 Ideas for ‘Writing the Book’ Using Construction Data

If you’re willing to share what you know using timely construction industry data, why not write a book? An ebook would be cost-effective and garner more hits on the internet than a printed version.

History always repeats itself, and you can study industry trends to predict the future. Here are some construction industry-related title ideas. You are welcome to “steal” them:

  1. Common Mistakes in [doing what you do]
  2. Examples of Outdoor Living Spaces
  3. Ways to Get [results they need, want, etc.]

These book titles could work if you use information gathered from remodeling construction data:

  1. Renovation Mistakes
  2. Ways to Increase Your Home Value
  3. Should You Move or Remodel?

You can use these ideas based on new-build construction permits in your demographic:

  1. Architectural Styles
  2. Best Places in [State/County/City] to Build a New Home
  3. Ways to Hire the WRONG Contractor

You have valuable knowledge to share. Contact Construction Monitor for more information about using that knowledge to generate revenue.

Building Permits and Your Client’s Buying Cycle

building permits and the buying cycle

It doesn’t matter whether you are a construction industry company marketing to B2B (business-to-business) or B2C (business-to-client). Applications for building permits can reveal a lot of information that can impact your bottom line.

As with everything else, construction data is a tool. You need to develop ways to use that information to your business advantage.

Use Building Permits and Construction Data to Grow Business

Your customers go through 5 buying cycle stages:

  1. Awareness – Your potential customer is beginning to develop an action plan and files for building permits.
  2. Consideration – This is where you proactively seek to add your product and service solutions to the customer’s action plan. This is actually the most important buying cycle. 
  3. Intent – Your customer is reviewing pricing options and making decisions. Whether right or wrong, those decisions are driven by emotions, money, time, and logic.
  4. Purchase – It’s decision-making time for your customer. Did you make the cut?
  5. Repurchase/renewal – This buying cycle is contingent upon what you sell and/or service.

Building Permits: More Than Meets the Eyes

Building permits can tell you how much new construction and renovation is going on where. But dig deeper… –Using Building Permits

Again, it doesn’t matter what your connection is within the construction industry. One food truck company monitors construction sites and makes frequent lunchtime appearances at worksites. With regular analysis, building permits data can reveal prior and current trends in your geographic area of interest. You can use this information to your advantage.

Use It or Lose It

If you’re not using business permits data, someone is, and they’re likely a competitor for your business.

Construction information technology (IT) is driving our industry’s sales and services and fewer of us are sitting around, waiting to be called. Some of the most respected and long-established companies are discovering that customer response to their proactive marketing results in additional quotes and projects.

Discover how building permits data and trends can increase your profits in 2020. Call 800-925-6085 or contact Construction Monitor to request free tutorials and more information.

How to Use Construction Data to Drive Your Paid Search Plan

paid search plan

Do you ever feel as if you know just enough about advertising options to be confused but not enough to be effective? That’s how business owners in every industry segment feel at some point, including companies that depend on construction data for jobs.

“In order to win business, you have to submit bids,” says author Sarah Danks. “In order to submit bids, you have to have leads to send them to.”

It’s a fairly simple concept, but the logistics can be tricky. To find leads, you use construction data. But you also need an internet advertising strategy that lets leads find you.

Construction Data for Paid Search

Paid search advertising – also known as CPC (cost-per-click), CPM (cost-per-thousand impressions), PPC (pay-per-click) and SEM (search engine marketing) – is a win-win. You only pay for those ads that are seen (clicked). To generate interest, you embed keywords in your content.

Here’s an example: Your construction data service reports an older section of your town has been awarded historical status. Several grants and incentives are being put in place to encourage homeowners to restore their properties. This is a great opportunity for them to upgrade their plumbing, insulation, or heating/cooling systems.

These homeowners will be looking for help before remodeling/building permits are filed. They are going to be looking for your products and services. Keywords are important, but one marketing solutions professional says the only way to guarantee your company is front and center is with paid search ads.

Your construction data informed you about the market shift in that area. Now it’s up to you to take advantage. The potential customer is going to be searching for products and services that are your specialty. With paid search, you’ll be there when they’re looking.

You’ll Understand What They’re Looking for…And What They Need

Construction data can reveal industry trends in your area of the country. You can see what your competitors are doing and learn more about customer personas and buyer profiles. You can see what may be missing and fill that gap. It’s called “informed marketing” and it’s the engine that drives your business development and advertising.

You shouldn’t have to wade through irrelevant data. Construction Monitor customizes the information for you. Contact us to learn more.