Month: January 2020

Can Construction Data Help Your Swimming Pool Business?

If you search the Internet, you can find the information you need quickly. For example, there’s a report that details historic trends of the United States swimming pool industry through 2018. It’s obviously a very good report and it’s only slightly more than $750. For one data report through 2018. Remember 5-year plans? They were …

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Raising Garage Door Industry Revenues with Construction Data

Garage doors are like the keys to treasure chests. Inside a garage is a transportation system that keeps your customers working, kids going to school and music lessons or a tailgate-party machine. Garage doors can protect that classic car which only sees daylight occasionally. Or it could help protect the clutter everyone wants to hide. It’s a …

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Construction Data Will Strengthen Building Materials Industry

The first quarter of 2020 is seeing many industry ups and downs; that’s not unusual. Despite a very healthy economic trend nationally, there’s still an edge of uncertainty. What has been somewhat anticipated for the construction industry is real: Standard & Poor reports U.S. housing starts are flat. Homeowner renovations are doing well but expected …

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How to Use Construction Data in Your Content Marketing Book

You won’t hear many construction industry professionals say, “I wrote the book on…” There aren’t that many books written about content marketing using construction data. There simply aren’t that many construction-industry books, period. What is Construction Industry Content Marketing? Content marketing is a strategic marketing approach…to drive profitable customer action. –Content Marketing Institute If it sounds …

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Building Permits and Your Client’s Buying Cycle

It doesn’t matter whether you are a construction industry company marketing to B2B (business-to-business) or B2C (business-to-client). Applications for building permits can reveal a lot of information that can impact your bottom line. As with everything else, construction data is a tool. You need to develop ways to use that information to your business advantage. …

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How to Use Construction Data to Drive Your Paid Search Plan

Do you ever feel as if you know just enough about advertising options to be confused but not enough to be effective? That’s how business owners in every industry segment feel at some point, including companies that depend on construction data for jobs. “In order to win business, you have to submit bids,” says author …

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