Every company – online or physically landlocked, small business or mega-corporation, service or sales – can benefit from building permit data. Can you think of any organization that would not need information that is one of the data sets used on a national level to review and predict economic trends?
At the national level, the New Housing Permits Data series
is one of the 11 data sets comprising the Composite Index
of Leading Economic Indicators. –InContext
New housing starts and remodeling information actually benefit businesses more on a local level than nationally. This is especially true when used as economic predictors; marketing campaigns can be developed using business permits data.
Examples: How to Use the Information
On a macro level, permits can reveal broad trends like economic growth, gentrification, adoption of solar technology, and more. –ICC
Building permits are usually needed for:
- Building additions
- Electrical systems
- HVAC (heating, ventilation, air conditioning) systems
- New building construction
- Plumbing systems
- Residential work
Here are ways companies use building permit data to drive marketing strategies:
- Garage conversions to living space
- Apartment-sized furniture space
- At-home elder-care services
- Interior design
- Plumbing services
- New homes
- Contractor bidding
- Home furnishings
- Property management
- Recycling/waste management services
- Urgent care facilities
- Swimming pools/spas
- Deck sales/construction
- Filtration system upgrades
- Patio furniture
- Pool chemicals/maintenance services
Prepare for 2020…and Operate with a Sense of Urgency
Construction Monitor provides building permit information when you need it: weekly, monthly, quarterly, or annually. You or a designated member of your organization can begin analyzing and applying that knowledge quickly.
This year, lead generations can make the difference between getting by and getting better. You are about seven times likelier (than your competitors) to have a meaningful conversation with a company decision-maker if you respond faster.
The largest distributor of construction industry data can help you build your business in 2020. Contact Construction Monitor to learn more.