Month: December 2019

Construction Data: Getting More Value From Social Media Marketing

Social media holds a lot of potential for a resourceful construction company, but it also poses the risk of turning into a frustrating time sink if you jump in without a plan. Building your social media marketing plan with hard data helps ensure your efforts bring profitable results Focus on Their Interests Choosing attention-grabbing topics …

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What’s Missing From Your Construction Marketing Plan?

Creating a construction marketing plan is a complex undertaking and it’s easy to overlook aspects that could help you grow your business. By reviewing your plan for missing pieces and using construction data to fill in the gaps, you can find new, more effective ways to reach your target market. In-Depth Customer Personas Segmenting your …

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How Is the Construction Industry Using Building Permit Data?

The construction industry is “all general contractors and operative builders primarily engaged in the construction of residential, farm, industrial, commercial, or other buildings,” according to NASA. This includes special trades and sub-specialties: Appliances Building materials Cabinets Countertops Fireplaces/stoves Floors Furniture Garage doors Interior design Landscaping Lighting Mortgage lenders Paint Pools/spas Property management Tile/granite/marble/stone Title/financing professionals …

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