Month: October 2019

Using Construction Trends to Improve Marketing Strategy

Even if you think you know your target market inside and out, their needs and wants will change over time. By staying on top of those changes and adapting your marketing strategy accordingly, you’ll be better able to profit from market demands. Construction Trends Local building permit data is an invaluable information source on trending construction …

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Making the Most of Your Email Marketing Campaigns

Email cuts through the clutter of marketing messages online by reaching your prospect directly, but getting your prospect’s attention is only half the battle. To gain new construction buyers from an email marketing campaign, you’ll need something more than generic emails. Target Your Readers Running a successful email campaign starts with giving your readers information …

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Construction Marketing: 4 Things to Learn From the Competition

Because no two construction businesses are quite the same, your competitors are bound to have insight you don’t. Data on the top companies in your area gives you a better understanding of how your successful competitors do business so you can learn from their experience. Spot new opportunities – Learning what your competitors are working …

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Build Your Construction Business Marketing on the Right Foundation

To be effective, your marketing needs clear direction rooted in a strong foundation. That foundation is your brand, the unique identity of your construction business. By defining your brand, you’ll gain a better understanding of your target market and what it takes to win their business. Develop Your Brand Positioning Brand positioning is the way …

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