Video shows the full extent of your talent like no other medium can. To showcase your work in a way that attracts new customers, though, you’ll need to choose your projects carefully and focus on the right aspects.
Start with a Customer in Mind
When you choose finished projects to showcase, consider what your ideal customers want to see. That one-off spa bathroom remodel you did might be impressive, but if you primarily target small retail businesses, you’ll get more milage out of a video on the striking luxury shoe store you built.
Construction industry data can help you choose what to focus on. If you’re a general contractor and local data shows more permits being issued for home additions than for kitchen remodels, you’ll know video tours of your best home addition jobs will go over well. With a little more research, you might find homeowners are using their additions as short-term tourist rentals. In that case, your video tours can focus on the guest-pleasing features in your additions.
Offer Clear Benefits
Videos that offer concrete benefits are more likely to be found in online searches and watched to the end. Showcasing your work in how-to videos is one way to take advantage of this. If you specialize in kitchen remodels, try a video on how to remodel a kitchen for energy efficiency that shows off the energy-efficient features in your projects. If you install swimming pools and pool permit data suggests a lot of new pool owners live in a windy part of town, consider making a video on how to landscape pool windbreaks.
Inspiration videos are another way to showcase your skills. For your would-be kitchen remodel clients, put together a video montage of all the clever storage solutions or built-in seating ares you’ve created. For those looking to finish an attic or basement, make a video on the creative ways your clients decided to use their finished spaces and how you helped them realize their ideas.
For more on showcasing your work through video, contact us at Construction Monitor.