Adding Multimedia to Your Construction Website to Stand Out From the Crowd

While the written word has its place, text alone often isn’t enough to set your website apart from your competitors’ sites. By presenting information in remarkable ways, multimedia content helps you stand out and clearly convey the value you offer.

Stand Out and Win Customer Loyalty

As your customers research their building projects, they’ll visit numerous websites looking for information and answers. The better your site helps them understand the complex construction issues they’re dealing with, the more likely they are to remember you and come back for more. By using multimedia content to present concepts in a variety of formats, you’ll be helping your visitors understand those concepts more clearly.

Maybe your competitors’ blog post on construction-to-permanent loans didn’t make sense to your visitor, but your video or animated images do. Useful tools, such as cost estimators and room layout planners, encourage your visitors to bookmark your site and return. The greater variety that multimedia content offers also makes using your website more enjoyable, giving your visitors positive feelings about your company.

Create Content They’ll Love

Use what you know about your customers to choose the types of multimedia that will appeal to them. If you’re targeting commercial property developers, a review of recent commercial building permits issued in your area might show growth in office buildings construction. To reach those developers, offer a narrated 360 virtual tour with clickable “hot spots” that guides them through one of your completed office building projects. Then add audio content busy professionals can listen to while they work.

If your ideal clients are planning pool installations, they might appreciate an interactive quiz that helps them choose the best type of inground pool for their needs and budget. A photo essay that illustrates each step of the installation job will also help them make better decisions about their project. To sell while you educate, use each step to demonstrate how your company does the job better than your competitors.

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