Getting the Inside Scoop on Which Construction Projects to Bid On

If you want to bid less, but earn more, finding the right construction projects to bid on is half the battle. By searching building permits and other local construction data, you can uncover more ideal projects while avoiding potential problem clients.

Play to Your Strengths

Instead of considering any project that comes your way, take the initiative to seek out projects where your unique skill set will be valued. A would-be client is far more likely to pay attention to a bid from a company offering expertise in the exact services they need. If you’re a general contractor specializing in light commercial construction, searching local commercial building permits can lead you toward potential clients. From here, you can narrow your search to specific building types, such as retail stores or medical offices, to find the right construction projects to bid on. If you’re a high-end building materials supplier, remodeling permits are a good source of potential clients looking for products to upgrade their interiors.

Check for Signs of Trouble

Using building permits to find potential clients can help you weed out the troublesome ones before you waste any time on them. If the same residential property developer has already let one or more building permits expire for their current project, it could mean they’re having trouble finding the right contractor. A little further investigation can tell you why that is and whether or not the project is worth pursuing. If the project requires specialist skills or materials you’re an expert in, you could be a shoo-in for the job. On the other hand, it could mean the developer is having financing problems or they have a bad reputation and you’re better off avoiding the project.

Building permits also help you find out if the project will require methods or materials you’re unfamiliar with, if regulations might make it difficult to actually complete the project or if the work will require more effort than it’s worth.

For help finding valuable construction projects to bid on, contact us at Construction Monitor.

The Importance of Pinpointing Your Target Audience

No matter how broad a range of construction services your company provides, not everyone who could work with you will. By clearly defining your target audience, you’ll be better able to find and connect with the right prospects for you to bring in more leads for your marketing dollar.

Know Where to Find Them

Before you can market to your potential clients, you have to reach them. The better you understand their demographics, habits, and preferences, the more accurately you can identify where they’re likely to spend their time. This, in turn, shows you where your marketing money and efforts are best spent. If you specialize in single family homes and you notice an uptick in building permits granted for large houses and room additions in your region, you’ll know to target your marketing toward growing families. If you notice more permits granted for renovations, you might want to target owners of older homes.

Know How to Appeal to Them

Understanding who you’re targeting helps you better use the data you have to find marketing angles that will appeal to your ideal clients. Building permit data doesn’t just tell you what new structures are going up, but it also tells you about the age of the buildings in your area to help you find clients who might be needing work done soon. That can be a valuable source of leads if your company focuses on renovations and remodeling.

Data on what other large construction companies near you are building can also give you ideas. If you spot a trend in new houses with solar panels and smart home features, you might decide to tailor your marketing toward an eco-conscious and tech-savvy crowd. On the other hand, if the data says small commercial construction is booming in your area, that suggets you’ll get better results by adapting your marketing to entrepreneurial types rather than large commercial property developers.

To learn more about pinpointing your target audience, contact us at Construction Monitor.

Business Is Booming – But Don’t Slow Your Marketing Efforts!

When you’ve got all the business you can handle, it seems reasonable to cut down on marketing to keep your schedule sane. Do that, though, and you’re liable to fall into a cycle of feast or famine. By working on long-term marketing instead, you’ll always have a construction project in the pipeline.

Build Your Email List

When a prospect joins your email list in the early planning phase of their construction project, you’ll have months to demonstrate your expertise and build rapport. By the time they’re ready to hire a construction company, you’ll be far ahead of anyone they come across later through a casual online search. Start connecting with prospects early by contacting landowners who’ve recently applied for a building permit. Get in touch and offer a free guide, white paper or other lead magnet as an incentive to join your email list. The insight you gain from their building permit will help you choose a lead magnet they’ll be motivated to sign up for.

Stay Up on the Trends

Just because you have a good thing going now, that doesn’t mean it will last forever. By staying on top of declining and emerging trends, you won’t be left without clients when the winds shift. Construction industry data can help you do that. If you specialize in commercial construction and notice a dropoff in the number of building permits granted for small commercial buildings, but an increase in permits for larger facilities, you might want to change your focus in the future. If you’re a building materials supplier and notice more homes being built with outdoor living spaces, it might be worth adding more decking material to your product line.

Polish Your Public Relations

Good PR gets your company’s name known in the community, and builds your credibility and positive reputation. Knowing the current market trends can help you understand what matters most to your ideal clients so you’ll know where to focus your PR efforts. If eco-friendly building materials, solar panels, and green roofs are trending, it makes sense to target your PR efforts towards environmental causes.