In a data-driven industry like construction, how you communicate facts plays a critical role in convincing clients to work with you. Infographics make it easy to present data in a clear, memorable, and sharable way, but to be effective, they need all the right elements.
- An Engaging Story – The most memorable infograpics tell a story. To find story ideas that will matter to your ideal clients, take inspiration from your most popular blog posts. Focus on your audience’s needs and interests, not on selling your services. Topics such as Planning a Cold Storage Warehouse, Office Building Features Tenants Love or When to Secure Funding for Your Construction Project can all work. You’ll know you have a well-defined story idea when you can write a headline and summarize the main points.
- Remarkable Data – The data you include should illustrate and support the main points of your story. If your infographic is about office building features that attract tenants, choose data that shows which features are most in-demand and why. Focus on new or surprising data that’s both useful and exciting enough your audience will want to share it on social media. Stick with data that’s easy to represent visually. Quantitative data works better than qualitative data. It’s fine to add descriptive copy when necessary, but keep it succinct.
- A Cohesive Style – A visually appealing infographic attracts more attention and shares. Stick with a palette of three or four colors and a style that fits your target audience. A colorful, playful style might work great for an infographic about primary school construction, but not so well for one about industrial facilities. Browse other infographics to get a sense of the types of charts, graphs, tables, diagrams, maps, and pictograms you can use to present your data. Your representations should make sense at a glance. For example, a circle representing 72 percent of something should be larger than the one representing the other 28 percent.