Month: February 2019

How to Effectively Use Interactive Content Marketing

Publishing dry technical content isn’t the only way to teach your website visitors about your construction services. By offering content that requires their active participation, you’ll keep your prospects engaged and teach them about your services in a clearer and more memorable way. Make it Fun The more enjoyable you can make learning about your …

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Using Competitive Analysis to Supercharge Your Own Campaigns

If you’re looking to get some use out of the information you collected in a recent competitive analysis, your ad campaigns are a good place to start. What you know about your competitors can help you refine your strategy and tap into new opportunities in the construction market. Defining Your Market Choosing the right target …

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How to Identify Website Optimization Opportunities and Act on Them

With some small SEO improvements, your website could be bringing you even more construction clients than it is now. Taking a closer look at how your site performs will help you spot opportunities for improvement and decide which ones are worth your time. Audit Your Site The easiest way to zero in on areas that …

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3 Key Elements to Include in Every Infographic You Create

In a data-driven industry like construction, how you communicate facts plays a critical role in convincing clients to work with you. Infographics make it easy to present data in a clear, memorable, and sharable way, but to be effective, they need all the right elements. An Engaging Story – The most memorable infograpics tell a …

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