Earning your prospects’ top of mind awareness takes consistent effort, but there are ways to do it that fit into a busy schedule and position you as a friend, rather than a pushy salesperson.
Reach out with value – If you want your prospects to remember your name, you’ll need to remind them often. When those reminders come along with useful information that helps them plan their construction projects, they’ll start to associate your name with good things. They’ll always be happy to see it and they’ll remember it when they’re ready to start their project. To stay consistent, plan scheduled content such as a quarterly printed newsletter, a monthly webinar or a live event such as a panel discussion a few times a year. A good email newsletter helps, too.
Make it personal – For your most promising prospects, keep up contact outside of your regularly scheduled content by passing along tips, news, and other information suited to their personal interests. When you get the chance, send them links to articles they might find helpful, let them know about upcoming events they might benefit from or share new business opportunities you come across. If your prospect learns something valuable at a property development workshop you told them about, they’ll remember you were the one who let them in on it.
Get serious about social media – Social media makes it easy to stay in your prospects’ field of view, but they’ll only pay attention if you make it worthwhile. Choose two or three platforms your ideal clients use and that you can post to consistently. Share valuable tips and guidance, but also occasional behind-the-scenes moments from your ongoing building projects or office life to develop a more personal connection with your followers. Use an editorial calendar to plan your posts so you’re not tempted to skip days because you’re out of ideas. Just as importantly, spend time interacting with your followers, too.