Is Your Construction Website Mobile-Friendly?

mobile friendly website

Especially if you’re targeting property developers and other busy professionals, a mobile-friendly website is critical for connecting with your audience while they research services on the go. Learn where your website stands so you can reach more clients.

Find Out How Yo

ur Site Performs

Every smartphone and browser is a little different, so just because your site looks good on your phone, that doesn’t mean it’s truly mobile friendly. To know for sure, use one of the numerous mobile-friendly test websites. Google’s Mobile-Friendly Test gives an individual page a pass or fail score, and if it fails, the test results tell you what needs improving.

Other sites show you how the page looks on popular smartphones and tablets, then let you decide for yourself whether the results are good enough. Check your projects page to make sure images display correctly, descriptions are clearly visible, and the projects are easy to browse through. Make sure any virtual tours of your buildings work, too. Test pages designed to collect leads,

such as your contact page and sign-up pages for your newsletter and lead magnets. If your site doesn’t look or work correctly, it’s time for an upgrade.

Modernize for Mobile

To get a mobile-friendly website, you have two options: upgrade

or rebuild your existing site, or have a separate mobile site built. For a relatively new site with only minor issues, a few upgrades should solve your problem. In fact, if you use a blogging or website platform with multiple themes available, such as WordPress, the solution might be as simple as switching to a responsive theme.

If your site is old and just doesn’t function on smartphones, it’s often more cost effective to have a separate mobile site built. On the other hand, you might take this opportunity to have your current site overhauled into a modern, mobile-friendly design that assures your visitors they can rely on you for state-of-the-art construction equipment and practices.

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