Using Instagram Stories to Build a Social Following

share your storyAs Instagram’s algorithm evolves and it gets harder to reach your target audience, Stories are taking on an increasingly important role. In the construction field, where there’s always something new to share, the growing interest in Stories is a promising opportunity to build your following.

Build Deeper Connections

Because Instagram Stories disappear after 24 hours, they’re perfect for sharing candid behind-the-scenes glimpses into your company. They let you show your audience how you work so they gain more trust in your skills. They also give you a chance to share a little of your human side and develop a more personal relationship. Your distinct personality is a big part of what makes people want to follow and interact with you. Post Stories about recent progress on a building project, show how you solved a problem or give your audience the highlights from a recent trade show or office party.

Q&A Stories are another good choice. These help you establish your expertise to build trust and show anyone not following you yet that your feed is the place to come for help planning their construction projects. Doing a regular Q&A is also an easy way to publish consistently, which is key for growing your following.

Get Your Stories Seen

The way you format and promote your Stories is what really makes the difference in how many new followers you gain with them. Add location and hashtag stickers to help people find your Stories. Unlike with standard image posts, you’ll want at least one broad, high-volume hashtag, such as #realestatedevelopment or #remodeling, if your goal is to build your following.

After you post a Story, use your next image post’s description to invite your followers to check out the new Story. If your account has the option, consider using Promote for Stories. Let your followers on other platforms know, too. Share an image from the Story on Facebook or Twitter and invite your followers to see the rest on Instagram.

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