Good on-page SEO is critical for helping your potential clients find you online, but to do it well, you need to know what you should be aiming for in the first place. Understanding how on-page SEO works will help you decide where to invest your efforts.
How On-Page SEO Helps You
On-page search engine optimization, or on-page SEO, refers to changes you can make directly to a webpage to improve its search engine ranking. It includes factors such as proper use of keywords, correct formatting, and well-written code.
This is in contrast to off-page SEO, which covers backlinks, social signals, and other factors not on your own website. On-page improvements come first because it’s hard to get off-site attention to a mediocre page.
In the construction field, clients demand expertise and are often looking for specialized skills. The in-depth, easy-to-understand content you develop as part of your SEO strategy helps you show your visitors you have what they want.
There are dozens of on-page factors you could optimize, but some give you a bigger payback than others.
Quality content – Aim to provide truly valuable content that helps your potential clients plan their construction project. Write in a professional yet conversational style that isn’t weighed down with jargon. Include original images and videos of your building projects with descriptive ALT tags and file names. Link out to other relevant pages on your site as well as to other high-quality websites.
Optimized URLs – Choose a URL that clearly describe the page’s content, such as yoursite.com/efficient-warehouse-features, not yoursite.com/articles/local/john3
Good formatting – Use clear headlines and short paragraphs, break up text into lists when possible, use bold text judiciously, and choose descriptive link anchor text instead of “click here.”
Fast loading times – A sluggish site will drag down your search engine rankings. Use a quality web hosting package, optimize your images, and fix any broken links. Pay special attention to optimizing the images in your project portfolio. Clean code helps, too, so talk with your designer.