As the largest social media platform out there, Facebook is a goldmine of potential construction clients. By sharing valuable information, spending time with your target market, and honing your advertising skills, you can attract more of those clients to your firm.
Become a Valuable Resource
To stand out in your would-be clients’ cluttered Facebook timelines, it helps to offer something that’s both eye-catching and genuinely valuable. Providing useful guidance also establishes you as a knowledgeable professional who can be trusted with high-value construction projects. Create striking before and after photos of your building projects, short tour videos, infographics with surprising data, Q&As, and anything else that helps your ideal clients reach their goals. Showcasing related businesses doing good work for your target audience can also get you some attention.
Put Yourself Out There
Interacting with people in your target audience and the pages where they’re likely to spend time helps put you on the radar of more potential clients. So if you offer medical facilities construction, look for pages run by hospital administrators and pages that offer guidance on hospital management.
Spend some time making thoughtful comments on their posts, answering questions, and asking your own questions. Even if the page owner never acknowledges your input, there’s a good chance some of their followers will.
Invest in Ads
Managed wisely, Facebook ads can give you a better ROI than nearly any other form of online marketing. To pull in interested leads, create a specific, valuable, audience-targeted offer. That could be a free whitepaper, a 15-minute strategy session by phone or even an invitation to a local discussion panel you’re hosting. Take advantage of Facebook’s targeting options to find your audience. If you do home upgrades, you might use the life events targeting option to find people are moving to a new house. Track conversions, such as invitations to bid, not just likes. Split test your ads so you can keep refining them.