Search engine optimization has changed a lot in just the last 10 years, and if your construction company hasn’t kept up, you’re losing business. Stay ahead of the curve, though, and you’ll win the clients your competition is leaving behind.
Content Quality Matters More
In the past, posting short, computer-generated articles stuffed with keywords was often enough to get you ranked for moderately competitive search terms. Now, search engine algorithms place a much higher emphasis on in-depth, media-rich content that offers real benefits.
As a professional with comprehensive knowledge in your field, this is your chance to shine. If you specialize in higher education facilities construction, chances are you have enough expertise to create a long-form blog post on upgrading multipurpose buildings complete with photos and videos from your own projects and even an infographic. Then you can write related supporting pages to further boost that blog post’s SEO. Less accomplished construction companies just can’t compete with that.
Mobile Optimization is Now a Must
With mobile devices now nearly ubiquitous, it’s essential your site is not merely mobile compatible, but fully mobile optimized. Just spending a little time testing and updating your website’s mobile version can put you ahead of your competition. It should be as good as the desktop version in both appearance and functionality. Make sure your images re-size correctly, videos play smoothly, navigation is clear, and Javascript functions all work. Pay particular attention to your project portfolio.
Voice Search is Worth Your Attention
Not long ago, voice search was largely unknown. Now, some 20 percent of queries on Google are voice searches. Staying ahead of the curve here will help you pull in those voice-searching clients your competitors aren’t optimizing for. To SEO your content for voice search, use natural, conversational sentences and include location-related words. Sentences such as “ABC Construction builds conference hotels in the Denver area” will help your site appear for people asking “Who builds hotels in my area?”