Month: November 2018

What is Social Listening and Who Should Be Doing It?

Social media gives you an invaluable opportunity to eavesdrop on your target audience and find out what they really think. Whether your ideal clients are homeowners or large commercial property developers, you can learn a lot just by listening. How Social Listening Works Social listening is the process of finding, monitoring, and contributing to conversations …

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The Key to Unlocking Your Inbound Marketing Strategy

Interesting, informative content is the foundation of any inbound marketing strategy, but to unlock the true power of that content, you need a well- thought-out plan. Turning Browsers into Buyers The goal of inbound marketing is to attract people from your target audience, prove your value, and convert your readers into clients. So while your …

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How to Attract Construction Clients Using Facebook

As the largest social media platform out there, Facebook is a goldmine of potential construction clients. By sharing valuable information, spending time with your target market, and honing your advertising skills, you can attract more of those clients to your firm. Become a Valuable Resource To stand out in your would-be clients’ cluttered Facebook timelines, …

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How SEO Has Changed… and How You Can Benefit

Search engine optimization has changed a lot in just the last 10 years, and if your construction company hasn’t kept up, you’re losing business. Stay ahead of the curve, though, and you’ll win the clients your competition is leaving behind. Content Quality Matters More In the past, posting short, computer-generated articles stuffed with keywords was …

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