Is Linkbuilding Dead?

linkbuildingLinkbuilding has been an important part of website promotion since the inception of the Internet. As old-school as it might sound, though, with the right approach, it’s just as useful now as it was years ago.

Links Get You Found

The links pointing to your site are still a major ranking factor in most search engine’s algorithms, but the way those algorithms treat links is constantly evolving. A decade ago, you could buy links on any site, no matter how low quality, and those links counted in your favor.

Since Google’s 2012 Penguin update, though, only links on high quality websites help you. So while spammers might consider linkbuilding dead, real businesses can still benefit. The more quality link your site gets, the higher it will rank and the more potential clients will find you when they search.

The links you get should come from well designed, construction-related websites that host truly valuable content. If you specialize in shopping center construction, a link from a commercial property developers’ website will help you, but one from a women’s fashion directory won’t. If you do guest posting, aim for high-ranking, topic-focused blogs, not those that accept articles on anything from anyone.

Building Links Builds Relationships

The method of using a robot to spam your link to every comment section and directory out there is definitely dead. To build valuable links nowadays, you’ll need to invest time in reaching out to other business owners, bloggers, and influencers.

As you do, you’ll not only pick up links to your site, but you’ll also start building long-term relationships with professionals who can further promote your work. If you convince the owner of a blog for hospitality property developers to link to your in-depth post on wellness hotels, they might later decide to quote you or even interview you on the topic. From there, you might collaborate on content or even develop a referral agreement.

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