Can Vlogging Help Your Construction Business Grow?

vlogIf writing blog posts sounds like a chore, vlogging can give you a more efficient and enjoyable way to get the word out about your construction company. Vlogging, or video blogging, helps you build a stronger connection with your target audience while also reaching new potential clients.

Build Relationships That Attract Warm Leads

The sense of familiarity video fosters is even stronger when those videos come on a consistent schedule. Unlike sporadic videos, a vlog offers continuity that encourages your viewers to keep coming back. You can share ongoing updates on a current building project, develop a series on solutions for common problems or do regular Q&A sessions. You’ll be building relationships as you educate your viewers about the benefits of working with your company.

Before long, they’ll feel like they know you. When they’re ready to start their project, your company will be first on their list because they already see you as someone they’ll enjoy working with and, more importantly, as a trustworthy expert.

Reach a Wider Audience

Because videos are so much easier to digest than blog posts, people love to share them. Better yet, the people they share with are more likely to actually watch a quick video than to read through an entire blog post.

Create a video series on how your company builds distinctive, energy-efficient apartment buildings renters love, and chances are some of your viewers will pass the link on to other residential property developers they know. Not only will you reach new prospects this way, but you’ll also have the benefit of coming recommended by a trusted colleague.

Your videos will let that potential client see your work in action and get a sense of who you are as a person, making them far more likely to remember you than if they’d read a blog post. This is particularly true in construction where video can demonstrate your abilities more clearly and persuasively than words.

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