Month: October 2018

Using Twitter Cards the RIGHT Way for Lead Generation

Twitter might not be the most popular social media platform, but with more than 300 million users, it still holds a lot of potential for connecting you with new construction clients. By enabling Twitter Cards, you’ll have more space to show your followers you have what they’re looking for. Make Your Tweets Intriguing While Twitter …

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Why Title Quality Can Make or Break Your Blog Success

The first impression your would-be readers get of your blog posts comes from your titles. Settle for bland, ambiguous titles and you’ll struggle to grow your readership. Invest some time into crafting descriptive, attention-grabbing ones, though, and you can win readers who turn into loyal clients. The Right Kind of Attention When reading online, people …

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Using Emotional Advertising to Attract New Business

When your potential clients are looking for a construction company, facts and data aren’t the only things they consider. How they feel about your company also matters. By appealing to emotion, you can create an immediate connection with new prospects that makes them easier to convert to clients. Build Positive Associations Shock and anger might …

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Can Vlogging Help Your Construction Business Grow?

If writing blog posts sounds like a chore, vlogging can give you a more efficient and enjoyable way to get the word out about your construction company. Vlogging, or video blogging, helps you build a stronger connection with your target audience while also reaching new potential clients. Build Relationships That Attract Warm Leads The sense …

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Why Marketing in the Off-Season is Critical to Building Your Brand

Building a brand isn’t something you can do overnight. If you want to give your target prospects a clear idea of what your construction company stands for, you’ll need to keep your brand in front of them year-round. Earn Top of Mind Awareness Memorability is one of the most valuable benefits a strong brand identity …

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How Thinking Outside the Box Can Help Your Online Marketing

No matter how specialized your construction company, chances are you have competition that’s marketing online to the same audience. Instead of spending more on ads to outcompete them, outmaneuver them with a little creative thinking. Stand Out From the Crowd Attention spans online are short. Ads are largely ignored and most blog posts given little …

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