How Using an Editorial Calendar Can Simplify Your Marketing

editorial calendarWhen you’re already knee-deep in the day-to-day business of managing a construction company, keeping up on marketing can feel like a burden. With an editorial calendar, you can simplify your marketing by creating valuable content that attracts clients to you without much additional demand on your time.

A Marketing Matrix

An editorial calendar acts as a framework for your entire marketing plan, giving you a bird’s eye view of exactly what you need to publish to meet your goals.

If you’re looking for more clients interested in building educational facilities, you might decide to publish an in-depth case study of a facility your firm build. You can then use your calendar to plan out blog posts, videos, and social media posts that lead your audience toward downloading that case study.

A calendar isn’t just for your blog, either. You can also tie in your paid advertising, such as newspaper ads and pay-per-click (PPC) campaigns. With all your marketing efforts streamlined towards a clear goal, you’ll no longer waste energy wondering what to do or creating content your target audience ignores.

A More Efficient Production Process

An editorial calendar helps you make more efficient use of the time you spend on marketing. Without a calendar, you could waste hours every month searching for ideas and still end up publishing second-rate content because you didn’t have time to conduct research and fully develop your thoughts.

The extended overview a calendar provides makes it easier to produce content in batches. If you create a lead-generating case study about an elementary charter school your company built, you can draw on that material for the rest of that month’s planned content. By reusing the same information in different formats, such as blog posts, infographics, and social media posts, you’ll minimize the time you spend creating fresh content. Better yet, planning well in advance let’s you break your content production into manageable chunks you can fit in around your existing schedule.

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