Month: September 2018

3 Key Reasons to Use Ebooks in Your Marketing Efforts

The complex, ever-changing technology of the construction industry can make it hard for your potential clients to decide which company is right for them. Ebooks help solve that problem by letting you demonstrate your expertise in a way that guides your readers toward choosing your company. Build credibility – Because the typical ebook focuses on …

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How to Successfully Use Video in Your Content Strategy

Video lets you show off your completed projects, reach a wider audience, and build a more personal connection with your potential clients. For your videos to successfully turn viewers into clients, though, they need to work with the rest of your content. Choose Compelling Topics Chances are, when your would-be clients are searching for videos, …

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4 Tips For Building Your Brand Online Without Breaking the Budget

In an era where business cards and brochures are no longer enough, your construction company needs a strong online brand to reach your clients and prove your value. That doesn’t have to mean splashing out for brand strategists and graphic designers, though. Some of the most important aspects of online branding cost nothing more than …

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How Using an Editorial Calendar Can Simplify Your Marketing

When you’re already knee-deep in the day-to-day business of managing a construction company, keeping up on marketing can feel like a burden. With an editorial calendar, you can simplify your marketing by creating valuable content that attracts clients to you without much additional demand on your time. A Marketing Matrix An editorial calendar acts as …

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5 Tips for Increasing Your Social Media Presence in a Meaningful Way

If you want to bring in new clients through social media, just showing up isn’t enough. Instead of occasionally posting photos of your finished construction projects, aim to connect with your target clients in a meaningful, personal way. Use a natural voice – On social media, people want to connect with others on a personal …

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