Get your inbound marketing right and you’ll enjoy a steady stream of warm construction leads coming right to you. It might sound like a big job, but by starting with a few proven techniques, you’ll only need a little well-aimed effort to see results.
- Offer High-Value Gated Content – Offering free, genuinely useful guidance is one of the most effective ways to attract high-quality leads. Consider your ideal clients’ greatest challenges and create content that helps them solve it. That could be an email course on choosing features for education facilities, a webinar on budgeting for a luxury home remodel or an office construction cost calculation tool. Make this available in exchange for an email address and promote it on your website, blog, social media accounts, and elsewhere. Creating content takes time, but you can start researching ideas today.
- Choose Your Keyphrase Wisely – While keywords and phrases are no longer as critical as they once were, there’s still benefit to be gained by strategically optimizing for the right ones. To maximize your SEO efforts, choose just one or two moderately competitive phrases you know your ideal clients use to search for construction services online. Going after “construction company New York” might be too ambitious, but with “luxury remodel Staten Island” you have a real shot at a top ranking. Tools such as Google’s Keyword Planner and the Moz Keyword Explorer can give you some ideas.
- Optimize Your Website – At the foundation of every in-bound marketing strategy is a website that’s well optimized to turn visitors into leads. Make sure your site provides a simple, obvious path that guides visitors toward providing their contact information. On your homepage, use a clear, benefits-driven headline and include a call to action that encourages visitors to learn more. Prominently display your phone number and other contact information. Ditch the bland stock photos and use real images of your projects and team. Even minor improvements can make a noticeable difference, so there’s a lot you can do today.