Month: June 2018

How to Use a Q&A Podcast to Connect With Potential Clients

Construction is a complex, often bewildering field and your would-be clients are out there right now looking for answers to their questions. Running a Q&A podcast helps you attract those potential clients and position yourself as an expert they can trust to bring their projects to life. Choose Questions that Matter For your Q&A podcast …

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How to Use Evergreen Content to Get More Construction Leads

There’s a temptation amongst construction businesses to focus on creating content that’s newsworthy. While this will certainly interest leads and can help to boost your SEO rankings (especially if it gains some traction on social media), such content doesn’t stay relevant for very long. It has a limited lifespan. It’s why you should also focus …

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Blogging Frequency – Finding the Sweet Spot for Your Construction Business

How often you publish to your construction blog can make a real difference in how many clients your efforts bring you. More blogging isn’t always better, though. Your ideal blogging frequency should meet both your target audiences’ needs and your own. Meet Your Readers’ Expectations How often you should post depends heavily on the type …

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Website Redesign or Refresh? …When to Go All in

If your website isn’t representing your construction company well or pulling in leads effectively, it’s time to change things up. While there are situations in which a simple update is enough, other times you’ll get better results from a full redesign. When a Redesign is Worth it A complete website redesign involves updating both the …

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How Far in Advance Should You Plan an Editorial Calendar?

An editorial calendar can help you create more client-converting content with less effort, but it’s only helpful if you plan far enough in advance. Get your schedule right and you’ll have time to create truly valuable content about even the most complex construction issues. Match Your Planning to Your Schedule The farther ahead you plan …

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