Month: May 2018

Increasing an Audience Starts With Great Content… but it Doesn’t End There

Valuable, thought-provoking content is a must for building an audience, but just throwing that content online won’t get you much attention. To gain a loyal readership that really engages with your construction company’s online content, you’ll need to put some effort into connecting with your audience. Reach Out to Your Market Directly interacting with people …

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Building on Your Content Base to Build Your Brand

Your construction company’s brand isn’t just your logo and tagline, but also the information you provide your audience. A solid base of valuable content helps your potential clients understand what your brand is all about. Focus on Your Clients’ Needs Start building your content base by creating five to 10 long-form blog posts that provide …

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Why Search Engines Are Gaining Ground Over Social Media for Driving Traffic (and How You Can Benefit)

Social media has been getting a lot of attention in recent years, but as the social space becomes increasingly crowded, search engines are regaining their importance. Invest a little time in optimizing your website for search and you might be surprised how quickly you can outmaneuver less savvy construction companies online. Why Search Engines Still …

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Earn Your Audience’s Attention – Create Outstanding Content

Because planning a construction project is no small undertaking, your prospects come to your blog and website looking for information that will help them through the process. Shallow, generic content won’t cut it. Give your audience clear, in-depth, actionable guidance, though, and you’ll hold their attention while gaining their trust. Useful, Original Content Stands Out …

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Optimizing Customer Experience: Ask for Feedback and Make it Easy

No matter how much experience you have running a construction company, there’s always a chance to gain valuable insight by listening to your clients. The easier you make it for them to share their opinions, the more you stand to gain. Ask at the Right Times Before you start inviting feedback, get clear on what …

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