Valuable, thought-provoking content is a must for building an audience, but just throwing that content online won’t get you much attention. To gain a loyal readership that really engages with your construction company’s online content, you’ll need to put some effort into connecting with your audience.
Reach Out to Your Market
Directly interacting with people in your target audience is one of the best ways to make sure your content gets seen. Instead of just posting your own content to your social media accounts, get involved with your target readers by “liking,” replying to, and sharing their posts. When you leave a comment, make it something meaningful that will stand out.
Build a list of active blogs that cover your construction specialty and when you spot a new post that might attract your target readers, stop by to leave a thoughtful comment.
If there’s a forum where your ideal clients go for guidance on their building projects, make it a point to contribute your expertise there. Once you build a good reputation with the regulars, occasionally share links to your content when you think it might help someone.
Network with Industry Pros
Cooperating with other businesses lets you tap into existing audiences to build your own. Plumbers, electricians, and other contractors, building materials suppliers, architects and civil engineers, interior decorators and landscapers can all help get more eyes on your content.
Look for complementary businesses that share your target audience and put yourself on their radar by commenting on their blog and social media posts, and sharing their work with your audience.
After a few weeks, send a personalized email to let them know about any blog posts or other content you might have that would benefit readers. You can even involve them in your content creation by asking for a quote or conducting an interview. Offering to write a guest post is another effective way to attract their readers’ to your content in a way that benefits everyone involved.