When you hire a social media influencer to create content for your construction firm, you’re getting a marketing asset that’s made to be re-purposed. Strategically using influencer content in your own content marketing ensures you get as much value as possible out of your investment.
Share it on Social Media
Instead of just sharing your new content as-is, add your own individual touch to further your personal connection with your audience.
If you post influencer-made photos to your Facebook, Instagram, and Twitter accounts, write unique captions for each post. Later, incorporate the most popular photos into a collage or use them as part of a video. If the influencer has written a blog post or review around your services, pull some quotes and post them with your own comments.
Then pay attention to your audience’s reaction. High-quality content that garners an exceptional amount likes, comments, and shares might be worth promoting though paid social media ads.
Send it to Your Email List
Because your email list readers are some of your most dedicated fans, email is the ideal place to go into more depth on the topics your new influencer content covers. For instance, you might talk about how the content ties into your firm’s current projects or future plans.
Using influencer content to spark discussion can bring you valuable feedback from your list. Ask your readers if they agree or disagree with the influencer’s opinions or if they feel the infuencer missed any important points.
Feature it on Your Website
Photos and quotes from an influencer make easy jumping-off points for blog posts and website pages. You can provide more detail on the services the influencer talks about, expand on their thoughts about your segment of the construction industry or just respond to their opinion of your firm.
For example, if an influencer mentions your kitchen remodeling skills, use that quote as the basis for a post highlighting some of the kitchens in your portfolio.