Month: March 2018

Setting Up A Sales Funnel for Construction Lead Conversion

Construction lead conversion is a gradual process that involves building trust and providing guidance. There’s no quick-fix solution, but with a skillfully designed lead funnel, you’ll be able to turn leads into clients almost on autopilot. Reach Out to Your Audience To guide new leads into your funnel, consider what those in your target market …

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3 Ways Construction Companies Can Attract More Leads Through Video Content

Video content holds attention, conveys information quickly, and is highly sharable, but it’s often overlooked as a tool for bringing in construction leads. Used skillfully, though, your videos can attract leads in several ways. Gate your videos – Value-packed videos can give your website visitors an incentive to hand over their contact information. Choose one …

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How Online Reviews Can Make Or Break Your Construction Business

Because a construction project is no small undertaking, you can bet your would-be clients are checking out the reviews online before they even contact a construction firm. With a proactive online reputation management strategy, you can make sure your reviews work for you, not against you. Asset or Liability: the Decision is Yours The countless …

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3 Ways To Incorporate Influencer Content Into Your Content Marketing Strategy

When you hire a social media influencer to create content for your construction firm, you’re getting a marketing asset that’s made to be re-purposed. Strategically using influencer content in your own content marketing ensures you get as much value as possible out of your investment. Share it on Social Media Instead of just sharing your …

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