With search engine algorithms and consumers’ search habits continuously evolving, staying on top of the trends is essential for making sure your would-be clients can find you online. For construction companies, answering questions is still among the most effective SEO strategies, but the methods have changed.
Optimize for SERP Features
Snagging the first position in the search engine results is no longer enough to get your firm’s name noticed. These days, Google’s SERP features such as featured snippets (often called “answer boxes”), local packs, and knowledge panels can grab a searcher’s attention before that searcher even sees your listing. Optimizing your site especially for these features is one of the most effective SEO strategies you can invest your time in.
For instance, to show up in more featured snippets, research the questions your audience asks and answer them in your website content. If hotel construction is your specialty and your target clients frequently ask about sustainable construction, your content might provide answers such as “Sustainable hotel construction is…” and “The benefits of sustainable hotel construction are…”
Then use a website analytics tool that provides information on how well your site is performing for these features.
Get Ready for Voice Search
A full 20 percent of Google searches are now voice search, according to Google CEO Sundar Pichai, so this isn’t something you can afford to ignore.
To help your potential clients find you, use more conversational language in your content. Here again, question phrases such as “How do I…” and “Who can…” tend to dominate. While your target client might type “multi-family residential construction Denver” on their laptop, they’re more likely to ask their PDA, “Which construction firms build multi-family homes in Denver?”
Just as importantly, almost of quarter of voice searches are for local information. You can get found for more of these by mentioning the cities and neighborhoods where you build, as well as landmarks and well-known public buildings and businesses in these areas.
To learn more effective SEO strategies for bringing in construction leads, contact us at Construction Monitor.