Content marketing is an effective, affordable way to bring in construction leads online, but it only works if you publish content people want to read. With good content planning, you’ll have the flexibility and foresight you need to develop material that attracts the right audience and wins over clients.
Create Content that Matters to Your Audience
Planning ahead gives you time to create in-depth, thought-provoking content in a tone that resonates with your target audience. You’ll be able to research for interesting, useful facts, interpret data, and expand and structure your own thoughts on your chosen topics. Valuable content like this garners links and social media shares, and positions you as an expert worth doing business with.
By thinking ahead three months to a year, you’ll have a chance to publish seasonal content at the optimal times. When your potential clients want to know how spring rains and thaw might affect their construction project or whether it’s possible to build a house in winter, your content will be there to advise them.
Content planning helps ensure address your audience’s concerns and interests. When you post the first thing that comes to your mind, you risk rehashing the same topics over and over. Planning prevents that by giving you a bird’s eye view of the topics you’ve covered and plan to cover, so you can spot anything you’ve been belaboring or neglecting.
Stay On Schedule Without the Stress
Take some time to list blog and social media post ideas for a few months out and you’ll no longer have to scramble for something to write about at the last minute. The content production itself will be easier, too. When you have content themes in mind ahead of time, it’s a simple matter to repurpose your old content to create something that fits your theme.
Because you’ll always have something cued up to go out, you’ll be able to publish consistently to build and maintain an engaged audience.