Month: February 2018

Using Storytelling To Build Your Construction Business

While the topic of construction might feel a little dry and technical, when viewed the right way, it’s rich with potential for captivating stories. Marketing through storytelling lets you build rapport with your target clients and bring in business in a way no advertisement can. Humanize Your Story The stories you tell about your business …

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How To Effectively Integrate Infographics Into Your Marketing Strategy

Few types of content are more sharable than infographics and in the data-reliant construction industry, you’ll never be short of topics to cover. Developing an infographic marketing strategy, however, takes a little planning. Choose Attention-Grabbing Topics To find compelling topics for your inforgraphics, consider which subjects are popular among your blog readers and the kinds …

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SEO In 2018 – What You Need To Know

With search engine algorithms and consumers’ search habits continuously evolving, staying on top of the trends is essential for making sure your would-be clients can find you online. For construction companies, answering questions is still among the most effective SEO strategies, but the methods have changed. Optimize for SERP Features Snagging the first position in …

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The Importance Of Content Planning For Your Construction Business

Content marketing is an effective, affordable way to bring in construction leads online, but it only works if you publish content people want to read. With good content planning, you’ll have the flexibility and foresight you need to develop material that attracts the right audience and wins over clients. Create Content that Matters to Your …

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