If the thought of producing high-quality construction blog and social media content day after day feels a little overwhelming, there’s one tool that can lighten your load: an editorial calendar. A well-planned calendar keeps your content marketing efforts on track and almost completely stress-free.
- Higher-quality content – Construction is a complex topic to write about. Even as an expert, you need time to organize your thoughts, conduct research, and double-check your facts. An editorial calendar lets you see at a glance what needs to be ready by when, so you can schedule your content production in stages. This way, you can create more comprehensive material that includes valuable data and input from other experts. You’ll also have time to address your prospects’ seasonal concerns, such as the pros and cons of remodeling in winter. Content like this positions you as an authority and attracts links and social media shares that put your firm in front of new potential clients.
- Greater Consistency – No matter how good your content, you won’t build a loyal audience if you only publish whenever you get around to it. Your prospects need to know they can rely on you for fresh, high-value information on a regular schedule or they won’t bother returning. An editorial calendar makes it easy to stay consistent. No more missing days because you were distracted or couldn’t think of anything to write. The more often your prospects come back for new content, the more likely they are to contact you about their construction project.
- Less stress – When all your content is planned well in advance, you’ll no longer have to scramble for ideas at the last minute or push to finish something on a tight deadline. You can create your content a little at a time, fitting the work in when it’s most convenient. Following a calendar also means no more guilt over letting yet another week go by without reaching out to your audience.