Month: January 2018

3 Ways To Get Current Customers To Provide Construction Leads

Word of mouth is critical for construction lead generation and your current customers present some of your best opportunities for getting the word out about your firm. To get those referrals coming in steadily, though, you’ll need to give your customers a little encouragement. Time it Right – When your client is feeling especially appreciative …

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3 Benefits Of Planning An Editoral Calendar

If the thought of producing high-quality construction blog and social media content day after day feels a little overwhelming, there’s one tool that can lighten your load: an editorial calendar. A well-planned calendar keeps your content marketing efforts on track and almost completely stress-free. Higher-quality content – Construction is a complex topic to write about. …

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How To Manage Your Online Reputation And Why You MUST Do It

Just because you haven’t been actively managing your online reputation doesn’t mean you don’t have one. In fact, you might be surprised how much is being said about your construction firm online. A little more interaction will give you more control over the conversation. Speak Up on Social Media Social media has become the place …

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How To Discover Your Potential Clients’ Biggest Challenges…

Marketing that speaks directly to your prospects’ biggest problems is key to pulling in new clients, but before you can talk about those problems, you need to know what they are. Effective customer interaction can help you find out. Check the Data Market research data on construction and real estate can give you a bird’s-eye …

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3 Cool Tools To Manage Your Social Media Presence

With everything else you have to do running a construction firm, managing your social media presence can feel like a time-consuming drain on your energy. By using software for content curation, scheduling, and analytics, you can use your time more efficiently and get better results. Buffer – Buffer is a social media management platform that …

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3 Key Ways To Make Your Marketing Strategy Customer-centric

The key to developing an effective marketing strategy doesn’t lie in analyzing data or researching your competition, but in focusing on your customers’ needs. By putting your customer at the heart of your marketing strategy, you let them know you’re the firm for them. Create buyer personas – Raw data can’t drive an effective marketing …

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