Month: December 2017

How To Implement An Effective Lead Nurturing Strategy

You’ve put time and effort into developing your lead nurturing strategy, but to make it pay off, you’ll need to put your strategy into action the right way. Because the sales process in the construction industry often takes months, advance planning is critical. Start Educating For most prospects, the educational tactics in your lead nurturing …

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Finding Leads Online – A Beginners Guide

Whether you’re new to the construction industry or an experienced pro, getting back to the basics of finding leads online can pay off fast. Mining Business Directories Particularly if you work with property developers and other real estate professionals, business directories are rich sources of potential leads. Start by searching online for “business directory” or …

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Why Your Construction Business Needs To Be On Popular Social Media Sites

Once considered the domain of selfie-taking teenagers, a well-maintained social media presence is now critical if you expect your construction firm to be taken seriously and stay ahead of the competition. Connecting with Your Target Market Beyond the search engines, social media is the place many turn when they need information, advice, and ideas. Platforms …

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