Some of the most valuable lead generation tips you’ll ever receive are those that help you understand your ideal construction clients’ needs. Follow a few proven methods for finding out why prospects visit your site and you’ll be better equipped to position your firm for sales.
Watch Your Analytics
If you’re not using an analytics tool to see how your visitors interact with your website, you’re missing valuable information. Tools such as Google Analytics, Piwik, and Open Web Analytics can get you started, though there are also numerous paid options. These tools tell you which of your pages are most popular, how many pages each visitor views and for how long, and how your visitors move through your site.
If you discover many of your visitors want to read about planning a mutli-family residential construction project, you’ll know to publish more content that helps them do that. You can then drill down into that subject by covering issues such as ADA requirements, fire safety, and noise control to again see which topics attract more readers.
Just Ask
Sometimes all you need to do to find out what your visitors are trying to accomplish is ask. End your blog posts with specific questions related to the post’s topic. If you write about solutions for noise control in a luxury apartment complex, ask your readers what problems they’ve faced in this area. Invite them to leave a comment or contact you to talk more about the issue.
Hold polls and surveys your visitors can answer right on your website. For a simple poll, you might choose three common problems and ask your visitors which one poses the biggest challenge for them.
Prospects on your email list can help you follow these lead generation tips, too. Send out a survey asking about the problems they’re facing, the kinds of existing services that interest them, and what services they’d like to see, but haven’t been able to find.
By watching your web stats and encouraging interaction, you’ll get a clearer idea of what your target clients hope to get from you.