Month: July 2017

The Value Of Effectively Branded Content

When your prospects have thousands of other construction firms just a click away, it’s hard to stand out based on your services alone. Consistent brand building shows off your unique competencies more clearly while also connecting with your ideal clients and building lasting loyalty. Holding Their Attention Branded content is any content strongly associated with …

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Going Mobile: Reaching Your Audience On The Go

Your prospective construction clients are busy people, which means they’re often out and about using their smartphones and tablets. Skillful marketing on mobile devices lets you grab their attention no matter where they are. Get Mobile Friendly Before you set out to target mobile users, get your site ready to convert those visitors into leads. …

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Using Premium Content To Capture Email Addresses

Helpful blog posts may attract prospects to your website, but they’re not always enough to convince those prospects to contact you. By offering premium content downloads in exchange for an email address, you can generate leads while also showing off your expertise. Offer Unmistakable Value Premium content, by definition, should provide even greater value than …

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How to Keep Construction Equipment Cool During the Summer…

The construction equipment you use is designed to be rugged. However, the extreme temperatures of summer can put enough strain on these vehicles and tools to cause breakdowns, sidelining progress and profitability. Here are some suggestions for how to keep construction equipment cool during the summer. Perform Regular Maintenance Regular maintenance is the best way …

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