Clients who plan to invest a hefty sum in a construction project want to know they’re working with the best in the business. To win those high-profit contracts, you need to be known as the go-to firm. By freely providing valuable information, you can become a thought leader who’s opinion is not only trusted, but also sought out as the authority.
Position Yourself Online
Turn your website into a hub for information and tools, and you’ll draw people in your target market while giving them a reason to share your name. Using your in-depth knowledge of your ideal clients, develop information that helps them overcome their challenges and meet their goals. Focus on solving specific, clearly defined problems using formats such as:
- Email and video courses
- In-depth ebooks
- Checklists, templates, and cheat sheets
- Case studies and white papers
- Survey results
Extend this to your social media accounts by publishing articles on LinkedIn, creating an invite-only Facebook group or running weekly Twitter chats.
Reach Out to Your Target Market
Public speaking is a quick way to get out there and connect with potential clients in person. Start with your local Kiwanis, Rotary Club, and Chamber of Commerce then work up to trade associations and conferences, and corporate training programs.
To further boost your credentials, write for local newspapers and construction trade magazines. Learn the needs of each publications’ audience, and pitch your story ideas to the editors.
Radio stations often look for guests who’ll benefit or entertain their listeners. Create a media kit that includes your your bio, past speaking or other related experience, and topics you can discuss with authority. Then start pitching your ideas. If you’re really ambitious, many cable TV stations still offer public access opportunities.
Providing free, useful information helps spread your name and establishes you as a helpful, reliable authority. You’ll attract more leads who are already sold on your skills and ready to close a deal.
For more ideas on how to become a thought leader in your segment of the construction industry, contact Construction Monitor