Marketing your firm online lets you pull in construction leads you might never have found otherwise. With the right techniques and a well designed website, you can have qualified leads coming in daily.
Get Your Visitors Actively Engaged
The more you can get your website visitors to interact with your site, the better your chances of grabbing their contact details. Quizzes and tests are the perfect opportunity for this kind of interaction. By appealing to curiosity, they can draw in even the most distracted visitors.
Consider the questions and challenges your ideal clients are facing and create a quiz that helps them refine their knowledge, make decisions or spot opportunities. Focus on specific issues, such as “How well do you know Austin’s industrial real estate market?” or “Could you charge more for space in your office buildings?”
Your quiz should provide practical, useful information, but also funnel your leads further into a follow-up system, such as a series of emails on a related topic. Ask for an email either before your visitor starts the quiz or after they complete it.
Providing an online tool, such as a feasibility calculator accessible after signup, is another way to get your visitors engaged and willing to share their contact information.
Target Leads on Social Media
Instead of waiting for construction leads to come to you, track them down yourself on social media. Use tools such as Mention, Social Mention, and Twitonomy to find conversations on topics related to your firm’s specialties, then join in the discussion and approach individuals directly.
That doesn’t mean coming on strong with sales talk, though. If you spot someone in your target market, it’s enough to offer to send them one of your lead magnets, such a free white paper or other genuinely useful information with no strings attached. This puts your firm on their radar, positions you as helpful and approachable, and can open the way to talking about any projects they have in mind.