The Internet is rich hunting grounds for construction leads, but to capture those leads, you need to take consistent, focused action. Following some proven-effective contractor marketing tips for better lead generation will get you off to a running start.
Provide valuable content – Every day, your prospective clients are online searching for the information they need to manage their construction projects successfully. By becoming a source of valuable, easy-to-understand information, you turn your construction firm into a magnet for these prospects. On your website, blog, and social media accounts, provide posts, images, infographics, videos, and other content that will help your prospects plan their projects.
Get social – Social media gives you an easy way to reach people in your target market and build the kind of personal connections that result in warm leads. Don’t just talk about your services, but truly engage with your prospects. Join discussions, answer questions, comment on others’ posts, and share tips and industry news.
Offer an incentive – A website visitor who isn’t yet sure if they want to do business with you might still be willing to pass along their contact details with the right motivation. To give them that extra nudge, create an incentive you can offer in exchange for an email address. It could be a detailed whitepaper, time-saving cheatsheet or informative video.
Publish a newsletter – A simple, weekly or even monthly email newsletter keeps you on your prospects’ radar and lets you demonstrate your expertise gradually, helping you build trust and rapport. In the newsletter, offer practical tips and address the concerns your prospects typically have about their construction projects.
Ask your visitors to act – If you expect your visitors to contact you, don’t be shy about asking directly. At the end of your blog posts and email newsletters, include clear, specific calls to action encouraging your reader to call or email you. In your social media posts, invite your visitors to back to your site to read a related article or pick up a free download.