When visitors land on your website, they’re not always ready to start a conversation immediately. Lead magnets help you grab your visitors’ contact information before they click away so you can continue building a relationship. Here are some tips to keep your readership reading.
Convince the undecided
When someone is in the information-gathering stage of planning a construction project, blog posts aren’t always enough to convince them to call or even fire off an email. An effective lead magnet, however, offers highly valuable, hard-to-find benefits your visitors just can’t pass up. It gives them a solid reason to hand over their contact information when they wouldn’t have otherwise.
Attract the right people
A typical lead magnet is narrowly focused on a specific topic. It might be a white paper on investing in senior housing or a guide to remodeling a home for energy efficiency. Because it appeals directly to someone considering investing in a specific type of construction project, it helps qualify your leads before you even speak with them.
Demonstrate your expertise
Lead magnets let you dive into specific topics and show off your in-depth knowledge. Offering exclusive research you’ve conducted yourself, such as a case study based on one of your firm’s projects, establishes you as a thought-leader in the industry. It positions your firm as both trustworthy and high-value.
Start building relationships
Your prospects need more than just facts before they decide you’re the right construction firm for them. They also need to see your team as people they’ll enjoy working with. A lead magnet lets you show your human side and express your company values to start developing more personal relationships.
Prime your prospects for sales
Because they provide so much value, lead magnets hold your prospects’ attention for longer than most content. That gives you more time to build your prospects’ interest and lead them toward making the decision to work with you.
Done right, lead magnets not only let you capture potential clients who might otherwise pass by, but they also help you win your prospects’ trust for an easier sales process.