Month: February 2017

3 Innovative Ways to Generate Word-of-Mouth Referrals

Referrals are some of the most promising business prospects you can get, but attracting them takes more ingenuity than ordinary advertising does. With a little creative referral marketing, you can build a steady stream of construction leads. Make sending postcards easy: Keep the clients waiting in your lobby busy by giving them the opportunity to …

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Why Relationship Building Should be the Cornerstone of Your Marketing Plan

By doing business with you, your construction clients place a lot of faith in your abilities and your personal integrity. Building strong, long-term relationships creates the kind of trust that will win you clients and referrals. Good rapport is also part of how remodelers work with difficult clients. The Friendship Factor Relationship marketing is based …

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Why Blogging Works to Generate Leads

Blogging now rates as one of the most effective strategies for construction lead generation for different reasons. Take a look at how Construction Monitor, a company that delivers leads based on building permits gathered nationwide, plus other pertinent construction information and statistics, structures its blog. Construction Blog Categories Construction Monitor’s blog categories are varied and …

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