As the most popular professional networking platform, LinkedIn lets you connect with specialists in every segment of the U.S. construction industry, as well as other industries. Just having a profile there won’t do much for you, though. To bring in leads, you’ll need to get actively involved.
LinkedIn makes it easy to find and connect with your ideal clients by letting you search for individuals, businesses and groups by industry segment. Once your profile is filled out in detail, including a professional profile picture, start adding connections using the “People You May Know” list. Then follow your current and prospective clients. Take some time to look into your contacts’ connections, starting with the ones they’ve written recommendations for. When you send an invitation to connect, offer a few words about why you’re interested in connecting.
Join groups relevant to the U.S. construction industry, but pick just two or three large, active groups. Take part in discussions there as a person, not a company. Share construction industry news and visual content such as photos and infographics, and offer your own point of view. Consider starting your own group to position yourself as an authority and attract attention from people in your target market.
Demonstrate Your Expertise
Take advantage of LinkedIn’s publishing feature to share advice, insights, news and other content that’s relevant to the prospects you’re targeting. When you spot a news story about a current or prospective client, post it as a status update. Consistently publishing useful content demonstrates your knowledge and willingness to help, strengthening your image as a reliable service provider. It also helps you build an attentive audience of people who are interested in the services your company provides.
Leaving recommendations for your current clients and contacts is another way to establish yourself as an expert in the field. What’s more, recommendations act as a constant reminder that your company is available and increase the chances your contacts will return the favor by sending leads your way.
For more information on generating leads in the U.S. construction industry, contact us at Construction Monitor.