Month: December 2016

3 Reasons an Online Presence is Crucial to Your Business

More than just electronic business cards, your website and social media accounts are integral parts of your construction marketing arsenal. Managed correctly, they’ll help you gain new clients and profit more from existing ones. Attract New Prospects You have only so much time in the day to make calls and send letters, but your website …

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The Basics Of Online Lead Generation For Your Construction Business

If you’ve been sticking with traditional methods of bringing in leads, you’re missing a lot of would-be clients who are looking online for construction services like yours. With just a little basic online lead generation, you can grab some of those clients before your competitors do. In-Bound Marketing: Drawing Leads to You Online in-bound marketing …

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Buyer Personas and How They Help Target Your Lead Generation

Creating a buyer persona for your leads and prospects lets you more easily visualize the type of customer you are looking for. More importantly, buyer personas are effective at giving you insight into what your customers want and need. The following information will help you understand buyer personas and how you can use them. Many …

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Know Your Audience: Where and How You Interact With Potential Customers Matters

Knowing as much as possible about your customers is only part of the battle in successful targeted marketing. Once you have gathered useful demographic data on your leads or established accurate customer personas for your most likely customers, you still have to interact with them and convince them to buy your products or services. In …

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Geo-Targeting and How it Can Help You Land New Clients

Construction companies acquire a large number of their clients through referrals or word-of-mouth. However, a savvy company that wants to compete at the highest level also needs to know and apply some of the most effective marketing techniques to expand their reach and gain more clients. Geo-targeting is one of the more useful of these …

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3 Tips for Increasing Word-of-Mouth Business in the Construction Industry

Word of mouth has the potential to bring you a consistent flow of targeted construction leads, but you can’t rely on chance to make that happen. To get the most from your referral marketing efforts, invest time in methods that actively encourage word to spread. Offer Incentives People are busy, and even your most satisfied …

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2 Ways to Use LinkedIn to Generate More Leads for Your Construction Business

As the most popular professional networking platform, LinkedIn lets you connect with specialists in every segment of the U.S. construction industry, as well as other industries. Just having a profile there won’t do much for you, though. To bring in leads, you’ll need to get actively involved. Build Relationships LinkedIn makes it easy to find …

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