Every construction lead you bring in has the potential to add thousands to your bottom line, but getting those leads still takes an outlay of time, money and effort. Focusing on the most efficient lead generation tools helps ensure your investment pays off.
A High-Quality Portfolio
A carefully chosen selection of clear, well-composed photos of your best work will have more impact on a prospective client’s impression of you than any written description ever could. A quality portfolio shows exactly what your firm is capable of and provides visible proof of soft skills, such as flexibility and attention to detail.
Because relatively few construction firms bother to put together a portfolio like this, having one strengthens your image as an experienced, reliable professional. For photos that show off your work to its greatest advantage, consider hiring an architectural photographer.
Email Marketing Service
Taking the time to build relationships with your target audience is one of the most effective ways to ensure a steady flow of leads. By giving you a way to maintain regular contact with your prospects, an email newsletter helps you build stronger relationships with a wider audience and still spend less than you would using direct mail. A number of web-based services are available that make it easy to collect signups to your newsletter from your website and manage your mailings.
Content Management System
Every day, your potential clients are online searching for information related to the projects they’re planning. The more client-focused content you publish to your website, the greater the chances your site will show up in their searches. When it does, you’ll stand out as knowledgeable, willing to help, and an overall good choice to do business with. Including clear calls to action in your content further encourages your visitors to contact you.
A content management system (CMS) helps you easily publish and manage articles, photos, videos and other lead-generating content on your site even if you have minimal technical knowledge.
For more information on efficient construction lead generation, contact Construction Monitor today.