3 Must-Have Digital Strategies for More Construction Leads

shutterstock_382516216The online world of blogs, social media sites, and digital communication offers many powerful ways to attract attention and gain leads for your company. Methods for acquiring leads through the digital space take time to produce results, and they demand consistent effort and contribution if they are going to work. However, with the following three strategies, you can soon see results that can bring you more potential customers.

1. Use Social Media

Social media seems to be everywhere. Facebook, Twitter, Instagram — all of these services and more have become a daily part of our lives. They provide a powerful but gradual way to built your online presence. Establish accounts on Facebook, Twitter, and the other important social media sites. Create videos and post them on YouTube. Start a blog and contribute to it regularly. Use these resources to provide useful information and, at the same time, establish your credentials as a credible expert.

2. Use Search Engine Optimization

Search engine optimization (SEO) is a method of publishing online content that improves the likelihood that your business website will appear on the first page of search engine results. It involves integrating specific keywords and phrases into blog posts, websites, and other content that search engines find relevant. Done properly, SEO can ensure your site appears in search results before those of your competitors.

3. Use Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another method of getting attention online. You bid on certain keywords or phrases and, when search engine users enter those keywords, they’re presented ads containing them. You pay the bid amount each time someone clicks on an ad shown to them this way.

Be very careful with PPC advertising, as it can get expensive quickly, and can be ineffective if your leads are sent to ineffective sales pages once they click your ads.

Construction Monitor gives today’s construction companies the edge with up-to-date building permit data, industry insights, and suggestions for how to best harness the power of the online world. Contact us today for more information on how to use digital strategies to generate the construction leads you need.

Customer Reviews: Your Gateway to More Construction Leads

shutterstock_306779165Choosing a construction firm to work with is a major decision, and good customer reviews give your prospective customers the confidence they need to choose your firm. Reviews do more than improve your image, though. They also provide insight into your clients’ needs and interests, and help more people find you online.

Greater Trust, More Sales

Reviews tell you (from your clients’ perspectives) what you’re doing right and wrong. They bring problems to your attention quickly so you can solve them before they cost you more customers.

The fact that you encourage reviews lets your customers know you genuinely care about what they think. They feel appreciated and understood, which wins you their respect and loyalty. Through reviews, your customers get involved with your firm and with each other. Customers who leave reviews or comments often come back to see what others have said, which keeps your firm in their mind and increases your chance of getting referrals.

Most importantly, reviews show your prospects that people just like them have had good experiences working with your firm. Social proof like this inspires trust more than any marketing campaign you could create.

Improved Visibility Online

In order to rank highly in Google, Yahoo, and other search engines, your site should be frequently updated with content that contains keywords your clients might use when searching for a construction firm. Reviews give you valuable content like this with no extra effort from you. Reviewers will naturally use words related to their project, such as “green construction” or “commercial building,” which helps customers with similar needs find you online.

It’s not just reviews on your own website that help you. Your clients’ input on review sites such as Yelp and Houzz also boost your search engine rankings. Mentions of your company’s name tell the search engines you’re an authority and a relevant player in the construction community, causing them to rank you ahead of less talked-about firms.

For more information on getting the most from your customer reviews, contact Construction Monitor today.


 

How a Proactive Marketing Plan Helps with Construction Lead Generation

shutterstock_289952918One of the strongest and most effective marketing concepts is proactive marketing. Here is a brief explanation of this strategy along with some tips on how you can use it for lead generation and to encourage more business from existing customers.

What Is Proactive Marketing?

Proactive marketing should be seen in contrast to reactive marketing. In reactive marketing, a company gathers data, results and other information from a marketing campaign and analyzes it, looking for areas that worked and those that didn’t. The company then reacts to this data, making changes to an existing marketing plan or launching an entirely new campaign.

In proactive marketing, a company uses existing knowledge and data to act before a formal campaign or the application of new techniques. Proactive marketing is predictive, anticipating the needs and wants of customers before they are expressed. Proactive marketing is also more active, compared to the more passive stance of reactive marketing.

Applying Proactive Techniques to Your Marketing Plan

  • Marketing in anticipation of need: Proactive marketing will present your message to existing customers and potential leads before they need what you are offering. For example, a photocopier company might market replacement toner cartridges to customers at about the time when a new cartridge might be needed. In a construction contest, you might target market your renovation services in a neighborhood of older homes, or window replacement services right before winter.
  • Marketing as a social interaction: Customers and leads who receive proactive marketing messages that address their real needs will have a more favorable attitude toward your company. This happens because you satisfy one of their social needs, that of being liked and noticed. By taking steps to fulfill their needs before they even have to come to you and ask, you will generate considerable interest and goodwill, and even a sense of obligation to respond.

With the data and industry insight offered by Construction Monitor, construction companies can effectively build their marketing and lead generation plans. Contact us today for more information on how to use proactive marketing techniques in your search for new leads and customers.

3 Offline Ways to Get More Construction Clients

shutterstock_239060812When it comes to getting new clients, the tested traditional methods are often best. Certainly it pays to use online marketing methods, but you can still attract plenty of clients with offline techniques. Here are three ways you can use offline marketing to get your company noticed and to get more clients during all seasons.

1. Advertise

Advertising remains an incredibly popular and effective way to attract clients to your business. Look into some traditional and non-traditional ways of getting the word out about your company.

  • Media: Advertising in newspapers and the Yellow Pages can still be useful. Talk to your advertising representative about the best ways to use these media.
  • Signage: Make sure your business location has attractive, easily readable signs. Put magnetic signs on your company vehicles, or painted signs and logos if you intend for them to be permanent.
  • Billboards: Purchase billboard space strategically. Look for billboards on well-traveled routes or in areas where commercial or residential expansion is expected or underway.
  • Non-traditional ads: Put your advertisement on the back of cash register receipts in supermarkets, diners, or other places where potential clients frequently go.

2. Network

  • Join local business groups: Find and join local business organizations, such as the Chamber of Commerce, or business networking clubs.
  • Offer to speak: Offer to make presentations or give lectures at local meetings, and be sure to make yourself available for questions and lead-building afterward.

3. Build Your Reputation

  • Sponsor programs: Sponsor local programs or groups, such as youth sports teams, or charitable causes, such as fund-raisers.
  • Make contributions: Contribute financially to charities, social organizations, aid organizations, and other groups. Your contribution will usually be acknowledged in some way and will increase exposure.
  • Get awards: Seek out awards and recognition in your field. These may seem trivial, but they can give your company a strong image of authority.

Construction Monitor provides construction companies, managers and planners with the data and tools they need to grow their businesses and attract customers. Contact us today for more information on offline ways to get and keep more clients for your construction business.

Are You Using Your Employees to Gain Construction Referrals? (Plus More Referral Tips!)

shutterstock_288870017Gaining new leads is a constant concern for businesses, and construction companies are no exception. Advertising, networking, customer referrals — all of these are effective methods of getting more leads into your sales funnel. While working these methods, however, don’t neglect another potentially rich source of referrals: your employees. Here are some ways you can look to your employees for construction referrals.

  • Ask for referrals: The simplest way to get referrals is to simply ask, so make it a point to ask your employees if they know of anyone who could use your company’s services. An employee’s outside business contacts, plus family, friends, and other associates, could be a good source of referrals.
  • Offer incentives and rewards: If you ask your employees for referrals, be prepared to offer some sort of incentive for successful referrals. After all, if you and your company are benefiting from employee referrals, the employees should benefit too. Typical incentives include a cash reward, gift certificates, or additional time off.
  • Tap into employee knowledge: Your employees are a potential goldmine of knowledge and expertise, so using this information to gain referrals makes sense. Ask your expert employees to write articles for your website or blog, to create tip sheets or other relevant content, or to contribute information to marketing materials that are sent out to generate leads. Potential customers will appreciate the helpful information they provide.
  • Look for insights: Many of your employees will have insights into customer needs and wants that won’t be available anywhere else. Your sales staff, for example, will have direct contacts with customers and leads and are likely to know what they’re asking for. Supervisors and employees in the field will also have direct contact with another segment of customers whose needs and requests can lead to high-quality referrals. Use these insights to your advantage.

For information and tips on how to get your clients to provide referrals without you asking, check out ClickTime’s article on 6 Proven Ways to Get Referrals Without Asking for Them.

Construction Monitor is dedicated to helping building and construction companies manage their businesses with the most recent and most effective data available. Contact us today for more information on employee referrals and how to implement an effective employee referral program for generating more and better leads.

 

Best Practices for Social Media in Construction

shutterstock_189811238-2Because the use of social media in the construction industry rarely gets the attention it deserves, too many contractors are left wondering how to best leverage these sites. Social media can be a rich source of construction leads, but only if you approach it correctly.

Share What You Know

Social media sites aren’t advertising platforms, but rather places to make genuine human connections with the people in your target market. Providing information that helps them reach their goals is one of the most effective ways to do that. Offer tips and guidelines to help them make better buying decisions. Share resources such as websites, articles and videos. Educate your followers on the pros and cons of the different construction materials, technology and methods your firm specializes in.

Post content that demonstrates your expertise and highlights your accomplishments. By doing this, you can not only help your followers, but also build your reputation and show your prospects why they should work with you.

Don’t be afraid to show a little personality. Candid photos of your team, behind-the-scenes shots of your office, and the occasional personal story let your followers feel like they know you. Rapport like this gives you an edge over the dozens of faceless companies out there.

Engage With Your Audience

The opportunity for nearly effortless, two-way communication is one of the biggest advantages of using social media in the construction industry. Just listening to what your potential clients are saying — their interests, complaints, and frustrations — gives you insight into how you can win their business.

Social media also lets you ask for feedback in a way that’s more personal and direct than a web form. Ask specific questions in your posts and videos, and encourage your audience to leave comments.

Follow people and companies that interest you and strike up conversations relevant to your shared interests. You’ll develop your knowledge while also building relationships that help you win construction leads without the need for pushy sales pitches.

For more information on the most effective uses for social media in the construction industry, contact Construction Monitor today.

Using BIM for a Safe Construction Site

shutterstock_426500653BIM software can do more than help you design your project and manage your budget. Using BIM for a safe construction site helps you spot potential hazards so you can either eliminate them or plan ahead to reduce the risks.

Clear Visualization

Sometimes a design document just can’t clearly represent what a situation looks like on the ground. BIM software provides an easy-to-understand 3D visual representation of the job site that allows your entire team to familiarize themselves with the conditions there before they go in. This helps your team identify potential dangers so those dangers can be removed or minimized before work begins.

Instead of relying on documents or verbal explanations, workers can take a virtual tour of the site to explore the environment so they’ll be informed and mentally prepared when they arrive.

More Accurate Scheduling

A construction job is a continually developing project with numerous steps that must be carefully choreographed to avoid scheduling conflicts that could put worker safety at risk. With BIM software, you’ll be able to plan your project using 4D scheduling and sequencing. This reduces human error in scheduling and gives everyone involved a clear picture of what work is being done where and when at every phase of the project.

Comprehensive Preparation

While it’s impossible to remove all risk from a construction site, unavoidable risks can be reduced through preparation. This kind of preparation is a major part of using BIM for a safe construction site. BIM lets you focus in on specific tasks in order to assess the risks and decide which tools, machinery and safety equipment will be needed.

Workers will have time to get what they need to work safely and efficiently, rather than compromising their safety by making do with whatever is available.

In addition, the automated systems included in BIM software will help guide you in implementing safety measures by suggesting optimal locations for railings, barriers and other safety structures.

For more tips on using BIM for a safe construction site, or to get the latest construction leads, contact Construction Monitor today.

4 Ways to Decrease Your Accident Rate

shutterstock_358991912While providing quality equipment and training goes a long way toward assuring safety for construction workers, that’s not all that’s involved in achieving a low accident rate. The way in which your workers interact with each other also plays a role.

Thorough Training

Every worker, regardless of prior training or experience, should receive training in safety practices before they begin work. Even experienced workers benefit from regular refresher courses.

Create training courses by taking advantages of the numerous training videos and pamphlets provided by the Occupational Safety and Health Administration (OSHA) and related organizations. Keep up on advancements in safety practices and equipment, and update your training as necessary.

Greater awareness also improves safety for construction workers. Before you send workers to a job site, inform them of the risks present at that particular site.

Proper Equipment

Using the wrong equipment can prove fatal. Provide your workers with safety equipment, tools and machinery that are ideally suited to the specific job they’re performing. Keep your tools and machinery well maintained to prevent accidents caused by sudden malfunctions. Consider your workers’ needs beyond equipment. In hot weather, provide plenty of water and shady rest areas to reduce the risk of heat exhaustion.

Open Communication

Surprises and misinformation are common causes of accidents, but good communication can prevent these situations. Before the workday starts, inform your workers of the overall plan for the day. Help workers communicate quickly and easily throughout the day by equipping them with handheld radios, headset radios or similar devices.

Rigorous Supervision

Every individual worker is focused on the task at hand while on the job, so it’s easy for them to lose track of what’s going on elsewhere. When a worker is tired or feeling rushed, they can be tempted to skip safety precautions. That’s why you need a skilled and vigilant supervisor who’s capable of keeping tabs on all employees at all times. Choose a supervisor who’s willing and able to strictly enforce safety regulations.

For more information on safety for construction workers, contact Construction Monitor today.