The online world of blogs, social media sites, and digital communication offers many powerful ways to attract attention and gain leads for your company. Methods for acquiring leads through the digital space take time to produce results, and they demand consistent effort and contribution if they are going to work. However, with the following three strategies, you can soon see results that can bring you more potential customers.
1. Use Social Media
Social media seems to be everywhere. Facebook, Twitter, Instagram — all of these services and more have become a daily part of our lives. They provide a powerful but gradual way to built your online presence. Establish accounts on Facebook, Twitter, and the other important social media sites. Create videos and post them on YouTube. Start a blog and contribute to it regularly. Use these resources to provide useful information and, at the same time, establish your credentials as a credible expert.
2. Use Search Engine Optimization
Search engine optimization (SEO) is a method of publishing online content that improves the likelihood that your business website will appear on the first page of search engine results. It involves integrating specific keywords and phrases into blog posts, websites, and other content that search engines find relevant. Done properly, SEO can ensure your site appears in search results before those of your competitors.
3. Use Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is another method of getting attention online. You bid on certain keywords or phrases and, when search engine users enter those keywords, they’re presented ads containing them. You pay the bid amount each time someone clicks on an ad shown to them this way.
Be very careful with PPC advertising, as it can get expensive quickly, and can be ineffective if your leads are sent to ineffective sales pages once they click your ads.
Construction Monitor gives today’s construction companies the edge with up-to-date building permit data, industry insights, and suggestions for how to best harness the power of the online world. Contact us today for more information on how to use digital strategies to generate the construction leads you need.