Month: October 2016

3 Must-Have Digital Strategies for More Construction Leads

The online world of blogs, social media sites, and digital communication offers many powerful ways to attract attention and gain leads for your company. Methods for acquiring leads through the digital space take time to produce results, and they demand consistent effort and contribution if they are going to work. However, with the following three …

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Customer Reviews: Your Gateway to More Construction Leads

Choosing a construction firm to work with is a major decision, and good customer reviews give your prospective customers the confidence they need to choose your firm. Reviews do more than improve your image, though. They also provide insight into your clients’ needs and interests, and help more people find you online. Greater Trust, More …

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How a Proactive Marketing Plan Helps with Construction Lead Generation

One of the strongest and most effective marketing concepts is proactive marketing. Here is a brief explanation of this strategy along with some tips on how you can use it for lead generation and to encourage more business from existing customers. What Is Proactive Marketing? Proactive marketing should be seen in contrast to reactive marketing. …

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Are You Using Your Employees to Gain Construction Referrals? (Plus More Referral Tips!)

Gaining new leads is a constant concern for businesses, and construction companies are no exception. Advertising, networking, customer referrals — all of these are effective methods of getting more leads into your sales funnel. While working these methods, however, don’t neglect another potentially rich source of referrals: your employees. Here are some ways you can look …

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Best Practices for Social Media in Construction

Because the use of social media in the construction industry rarely gets the attention it deserves, too many contractors are left wondering how to best leverage these sites. Social media can be a rich source of construction leads, but only if you approach it correctly. Share What You Know Social media sites aren’t advertising platforms, …

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4 Ways to Decrease Your Accident Rate

While providing quality equipment and training goes a long way toward assuring safety for construction workers, that’s not all that’s involved in achieving a low accident rate. The way in which your workers interact with each other also plays a role. Thorough Training Every worker, regardless of prior training or experience, should receive training in safety …

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