The complexities and costs involved in construction mean lead generation in the construction business doesn’t always bring you quick sales. To make sales happen, you need to give your leads solid reasons to become buyers.
- Win Their Trust – Any company can claim to be the most reliable or innovative, so without proof, your words mean little to your prospective clients. Instead of talking about your firm, demonstrate your expertise. Prepare a portfolio with photos taken by an architectural photographer. Collect honest testimonials and detailed reviews in an easy-to-read format. Put your prospects in touch with some of your past clients so they can find out for themselves what working with your firm is like.
- Keep in Touch – Your prospects need time to review their options. During that time, make the effort to keep your prospects aware of your firm without pressing for a decision. Once you have a lead’s contact information, occasionally call or send an email to check in and see if you can help with anything. Passing along useful information is another way to stay connected.
- Stand Out From Your Competitors – Get clear on what makes your firm different from others in your area and highlight those differences to your prospects. Feature them on your website, in your brochures and fact sheets, and in your portfolio. You might emphasis your experience in a certain market, such as home remodeling, your dedication to environmentally sustainable construction or the additional support you provide to help clients define and achieve their goals.
- Strengthen Your Online Presence – Provide website content that’s genuinely useful and engaging. Post articles and videos that guide your clients in making decisions and introduce them to recent innovations. Then branch out into social media. A well-developed social media presence is not only an effective method of lead generation in the construction business, but it can also help you convert leads. The way you engage with your followers tells your prospects something about what they can expect working with you.
For more tip on profitable lead generation in the construction business, contact us at Construction Monitor.