The search for new customers will always be an integral part of every business, and construction is no exception. Even as the buildings go up on one project, it is essential that you keep working to bring in a new customer for the next project. Here are some effective construction marketing tips that can help you find leads and new customers.
- Use your network: If you already have a customer base, ask them for referrals to others who may need your services. Your happy customers will be very likely to refer you to their colleagues. Networking can also involve attending events, social and service club meetings, Chamber of Commerce gatherings, and other meetings. At these events, you can mingle with other business owners and like-minded persons, making acquaintances who may be able to help you in the future.
- Advertise: Advertising is not dead, and for a construction firm, it can still be effective. For example, put signs on the perimeter fence around your construction site. These signs should include your company name and contact information. Invest in magnetic signage that can be applied to vehicles used for company business. Consider newspaper advertising, Yellow Pages advertising, and similar traditional venues, but carefully weigh the cost.
- Use social media: Social media is everywhere, it seems, and its presence in the lives of your potential customers gives you a good way to reach new clients. Keep an active presence on Facebook, LinkedIn and Twitter, with regular updates. Update your blog with fresh content regularly. Use your social media presence to give potential customers a way to interact with you directly.
- Be newsworthy: If someone on your staff earns an accreditation or other credential, send a press release to your local newspaper. Participate in local events or charitable causes, such as food drives or Christmas toy collections. Promote the contributions you make to your community and local organizations.
Construction Monitor serves industry professionals with accurate, up-to-date information on construction leads, industry trends and business building techniques. Contact us today for more information on construction marketing and how to make your marketing more effective.